Search Results for: "marketing"
GlobalWorks’ dynamic duo think beyond language to resonate with the “most complex, creative market in the world.”
Not many executives can say they pioneered mobile banking in the US market, but Ilieva Ageenko can. With more than 25 years of experience, Ageenko is now Bank of America’s senior vice president and quantitative risk-technology executive.
Joseph Vizcarra shares how his childhood interest in the different ways companies marketed their products to different cultures evolved into an exciting role as multicultural marketing manager for Unilever.
Hector Vallejo breaks down how he’s helped drill into the Hispanic construction segment as multicultural marketing manager for Stanley Black & Decker, Inc.
Verizon’s Oscar Madrid steers clear of “generic bundles” when it comes to targeting the ethnic consumer for the top US wireless-services provider.
Blanca Acosta Barroso builds her own business, Equipco Manufacturing, Inc., based on lessons gleaned from a lifetime of working alongside her father in the waste-handling industry.
With the support of his two children, Rick Rodriguez knows the only destination for Atlantis Packaging is up.
Alfredo Flores Sr. never played an instrument, but he sold a small fortune’s worth, building the largest music store in San Antonio. Upon retiring some 40 years ago, he handed the reins to his son, Alfredo Flores Jr., who expanded Alamo Music Center into a mini-mecca for local music lovers.
While raising two small children and training for the Boston Marathon, Yvonne Garcia works to make the business world a better place for Latino professionals through her role as national vice president of ALPFA.
Overseeing ADS Seafood and Sea Delight’s sustainability efforts, Adriana Sanchez-Lindsay is making sure her father’s business continues to sail toward a bright horizon.
As part of MasterCard’s US multicultural marketing team, LaKisha Garcia, director of US marketing for MasterCard Worldwide, spends her days developing programs that provide multicultural audiences with information about flexible and reliable payments tools.
As executive vice president of sales and marketing at Wellmark Blue Cross and Blue Shield, Hanna has had an impressive—yet unpredictable—career track, requiring he constantly take on new operational responsibilities.
Colombia-born Freddy Jimenez shares how his career path took an unexpected turn as he went from a life-sciences undergraduate to assistant general counsel at Johnson & Johnson.
Ivonne Cabrera shares her unexpected journey into law and how she’s handling her role at Knowles Electronics.
As the 39-year-old corporate counsel for Caterpillar Inc., the number-one maker of earthmoving machinery and agriculture equipment in the world, Guillermo Levy has come a long way.
Arabel Alva Rosales, cofounder and co-executive producer of Latino Fashion Week—the only show of its kind in the country—explains how the fashion event evolved from its humble roots into a powerful platform for Latino designers and models.
U-Haul International’s entrepreneurial origin makes it a perfect fit for Thomas Felíx Tollison, senior assistant general counsel for the marketing group, who always envisioned a future as a corporate counsel.
But Amylin’s vice president of legal Julia Feliciano makes creating inroads with internal constituents as much of a priority as ensuring the pharmaceuticals company she works for is protected and compliant.
Heart-disease survivor Lucinda Martinez pumps her talent and passion to HBO as its VP of domestic network distribution and multicultural marketing.
Chief global marketing counsel Laura Quintano keeps the beauty giant’s promotional tactics in line