Search Results for: "marketing"
Cristobal Rivera, a brand manager for MillerCoors LLC in Chicago, shares the secrets behind Coors Light’s successful branding within the Hispanic market.
United Data Technologies’ founders and former high school classmates join forces to tackle I T challenges
Even as a young and eager student of filmmaking, Spain-native Santiago Pozo intrinsically grasped the dual forces driving the movie business. “Cinema is both masculine and feminine; the masculine part is the distribution, marketing, and money, while the feminine part is the innovation, originality, and intuition,” says Pozo, founder of Arenas Entertainment, LLC.
During his 17 years with Shell Oil, Hector Pineda has steadily risen through the ranks of this multinational firm’s legal-services department. A New Orleans native, he readily credits his family and their shared Hispanic heritage as pivotal to his own success.
A “cross-border” consultant who in his previous life led the “Latinization” of Continental Airlines, Pete Garcia discusses why cultivating relationships is more important than closing a deal.
American Airlines’ Maria Cristina Sebastian explains how the airline has found tweeting the most effective and immediate way to communicate with its customers.
Your customers have changed—and so has the way you engage them. As a best-selling author and thought leader on the subject of new media, Brian Solis shares how social media is redefining business as usual.
Working for the largest private PR firm in the world, it’s no surprise Loida Rosario has a unique perspective on multicultural marketing and how it operates in the digital space.
After inheriting the business from his father, Master Fire Prevention’s Peter Martinez has taken the company to new heights. And in keeping with tradition, he plans to one day pass the company to his own son.
Whether it provokes laughter or tears, Pepe Vargas knows a compelling film can ignite a mix of emotions in viewers—a method he wants to use to help counter discrimination and bring about change as executive director of the Chicago Latino Film Festival.
Besides launching her own company, Premier Social Media, the digitally savvy entrepreneur Ana Roca-Castro has filled her résumé with impressive accomplishments including launching LATISM [Latinos in Social Media].
Taking the reins of the family business is always a risky proposition, marked by unique challenges but also incomparable rewards. Meet five fresh-faced entrepreneurs who are catapulting their parents’ ventures to the next level—one bold idea at a time.
Gabriel Buigas’s childhood goal was to become a general manager of a baseball team, and though his path led him to a career in law, the idea of managing a talented team followed him all the way to his current position at the Hewlett-Packard (HP) Company.
As a diversity expert with more than 22 years of experience, Lorie Valle-Yanez was brought onboard to MassMutual Financial Group to implement an internal diversity and inclusion strategy that’s earned accolades from employees and executives alike.
George Flores worked in almost every department of Crystex Composites LLC before becoming president and CEO. Little did he know, his experience would give him the ability and endurance to guide the changing company through rocky times.
Charged with helping lead L’Oréal’s diversity marketing efforts, Daniel Villarroel has emerged as a true trailblazer, brainstorming campaigns that resonate with the Hispanic female audience.
With his depth of experience with foreign cultures, Ricardo de la Blanca is a true international man of marketing. Born in Venezuela to the wealthy owners of Grupo Tropicana, de la Blanca was an apprentice before many of his peers reached high school.
With work experience spanning five countries in three continents, Burd is at ease doing business on an international scale.
Four social-media professionals reflect on why social media is a sound investment in today’s business climate.
