Joe Ramirez taps into business savvy as VP of licensing and associate general counsel for the software company.
GlobalWorks’ dynamic duo think beyond language to resonate with the “most complex, creative market in the world.”
Not many executives can say they pioneered mobile banking in the US market, but Ilieva Ageenko can. With more than 25 years of experience, Ageenko is now Bank of America’s senior vice president and quantitative risk-technology executive.
Joseph Vizcarra shares how his childhood interest in the different ways companies marketed their products to different cultures evolved into an exciting role as multicultural marketing manager for Unilever.
As vice president, account management for the largest health insurer in the country, Tammy Truxillo Tucker is one of few women–and even fewer Latinas—in this role.
Adela Cepeda of A.C. Advisory turns her penchant for numbers into a formidable financial career.
Hector Vallejo breaks down how he’s helped drill into the Hispanic construction segment as multicultural marketing manager for Stanley Black & Decker, Inc.
Verizon’s Oscar Madrid steers clear of “generic bundles” when it comes to targeting the ethnic consumer for the top US wireless-services provider.
Mike Cabrera’s father started his carpet-cleaning business with one truck and a cleaning machine. Now the company has grown to a full-fledged facility-maintenance firm with 2,000 employees.
The daughter of hardworking Colombian immigrants, Liz Palacios shares with HE how her passion for vintage jewelry and the support of her family led her to launch her own successful enterprise.
Global players such as Natalia Ruderman of IBM and three other international executives from the US Department of State, Accenture, and Molex reveal why being bicultural offers a competitive edge in today’s increasingly interdependent world.
As executive director of the Latino Community Foundation, Raquel Donoso supports community organizations across eight counties in their efforts to build a better future for Latinos in California.
Through his work with the Mexican Consulate and Goldberg Weisman Cairo, personal-injury attorney Raul Rodriguez takes pride in his mission to defend underserved Hispanic communities.
Celebrating 20 years as owner/operator at McDonald’s, Joseph E. Montoya shares his tried-and-true strategies for running a successful franchise with golden arches.
Jim Jaime’s water-and-sewer supply company is not just staying afloat in this economy—business is thriving
Ron Alvarado chose an odd time to launch a recruitment-services company. In 2009, as the country was experiencing some of the most financially troubling times in history, the premise of Alvarado’s Novus Staffing Solutions was to find people jobs when no one was hiring.
Blanca Acosta Barroso builds her own business, Equipco Manufacturing, Inc., based on lessons gleaned from a lifetime of working alongside her father in the waste-handling industry.
Frederick Gonzalez guides Corsair Components’ transition into the shifting realm of publicly traded companies.
Propelled by skills he learned in the army, Adolph Galindo has spent the last 28 years making Delta Scale, Inc. a leading industry force.
With the support of his two children, Rick Rodriguez knows the only destination for Atlantis Packaging is up.
Sony Picture Television’s Sira Veciana-Muiño lends her legal expertise to hit shows such as Latin American Idol, Brazil’s Next Top Model, and Los Caballeros Las Prefieren Brutas.