Search Results for: "marketing"
San Juan, PR, lures the international business community with irresistible incentives.
USHCC’s president and CEO Javier Palomarez tells us why investing in Hispanic-owned businesses is money well spent.
Henry Cardenas of Cardenas Marketing Network, Inc., scores big with unprecedented partnership with the Argentine Football Association.
AC&M’s Jaime Cardenas gives the play by play behind some of his agency’s most memorable sports campaigns.
“Having a food engineering background, complemented with an MBA, has given me the tools I need to make a difference,” says Claudia Esthela Granda.
Despite a fulfilling career with consumer-products giant Campbell Soup Company, Harry Perales hasn’t forgotten his roots. In fact, he’s made it his mission to broaden opportunities and access for minority vendors.
Cesar Beltran of Time Warner Cable Inc. works behind the scenes to help usher in nearly every major innovation in the cable industry.
Four all-star execs tackle this question and more
Live Nation Entertainment’s Emily Simonitsch brings top Latin musicians from Maná to Gloria Estefan to her hometown of Los Angeles.
“My career in public health extended into the creative realm when I took a sabbatical to study interior design at The Illinois Institute of Art–Chicago,” says Estela Hartley.
GlobalWorks’ dynamic duo think beyond language to resonate with the “most complex, creative market in the world.”
Not many executives can say they pioneered mobile banking in the US market, but Ilieva Ageenko can. With more than 25 years of experience, Ageenko is now Bank of America’s senior vice president and quantitative risk-technology executive.
Joseph Vizcarra shares how his childhood interest in the different ways companies marketed their products to different cultures evolved into an exciting role as multicultural marketing manager for Unilever.
Hector Vallejo breaks down how he’s helped drill into the Hispanic construction segment as multicultural marketing manager for Stanley Black & Decker, Inc.
Verizon’s Oscar Madrid steers clear of “generic bundles” when it comes to targeting the ethnic consumer for the top US wireless-services provider.
Blanca Acosta Barroso builds her own business, Equipco Manufacturing, Inc., based on lessons gleaned from a lifetime of working alongside her father in the waste-handling industry.
With the support of his two children, Rick Rodriguez knows the only destination for Atlantis Packaging is up.
Alfredo Flores Sr. never played an instrument, but he sold a small fortune’s worth, building the largest music store in San Antonio. Upon retiring some 40 years ago, he handed the reins to his son, Alfredo Flores Jr., who expanded Alamo Music Center into a mini-mecca for local music lovers.