Marketing / Communications
Molson Coors International enters the light-beer scene in Latin America and the Caribbean thanks to Maribel Viteri
Grant Thornton owes its digital overhaul to Lucino Sotelo, who once dreamed of nothing more than cattle farming
Ivonne Fernandez uses café con leche as a multicultural outreach tool for AARP in Florida
Janet Santana of Altria International Sales on developing relationships between brands and consumers
When the leader of the free world needs an event planned, entrepreneur Gabrielle Martinez of agencyEA is up to the task.
First Data’s Gloria Schoch on the valuable intersection of the public/private sector
She flies through the corporate world with the greatest of ease—first an investment banker, then a marketer, now at the director level of one of the world’s largest hotel and leisure companies. She’s Wendy Vividor, the mastermind behind NYC’s Spider-Man Week, one of the city’s largest entertainment partnerships.
Wells Fargo’s executive vice president and head of corporate communications, Oscar Suris on going to the dark side of journalism.
Pablo Urquiza is scoring ¡gols! for Time Warner Cable and its new Spanish sports network, Time Warner Cable Deportes
Martha de la Torre of El Clasificado on making headlines
Lizzy Feliciano on making LexisNexis more than just a database
Alina Urdaneta listens to her colleagues, practitioners, and the industry to keep Siemens Hearing Instruments heard.
A look into the creative mind and endeavors of advertising executive Pablo Buffagni.
As senior director of cultural branding for PepsiCo, Javier Farfan hooks the “new mainstream” through refreshing twists on multicultural marketing
Responsible for ESPN Deportes’s marketing campaigns, Michelle Bella connects millions to the Spanish sports network via multiple platforms.
Vicente Navarro surpasses all goals as director of Hispanic marketing for Sports Endeavors, Inc. “The future for us in this country is to open the borders and be more international in what we do and how we do things,” Navarro says.
Roman Vega oversees branding game plan for one of pro basketball’s hottest teams: the Orlando Magic.
Oscar Allain of Octagon keeps clients such as Allstate ahead of the competition with creative, multicultural sports marketing.
Henry Cardenas of Cardenas Marketing Network, Inc., scores big with unprecedented partnership with the Argentine Football Association.