Marketing / Communications
GlobalWorks’ dynamic duo think beyond language to resonate with the “most complex, creative market in the world.”
Hector Vallejo breaks down how he’s helped drill into the Hispanic construction segment as multicultural marketing manager for Stanley Black & Decker, Inc.
Verizon’s Oscar Madrid steers clear of “generic bundles” when it comes to targeting the ethnic consumer for the top US wireless-services provider.
A native of Peru, Claudia Pardo of The Nielsen Company channels her understanding of cultural nuances to resonate with Hispanic audiences.
Besides launching her own company, Premier Social Media, the digitally savvy entrepreneur Ana Roca-Castro has filled her résumé with impressive accomplishments including launching LATISM [Latinos in Social Media].
As a diversity expert with more than 22 years of experience, Lorie Valle-Yanez was brought onboard to MassMutual Financial Group to implement an internal diversity and inclusion strategy that’s earned accolades from employees and executives alike.
Reliant Energy’s Manny Rodriguez connects with national sports teams and their fans to create sustainable solutions. “It is one venue where all is put aside and everyone comes together for a common goal, which is to root for their team,” Rodriguez says.
Close friends and powerful Latinas Monica Gil and Angela Mariana Freyre discuss with Hispanic Executive how their mentor-mentee bond helped propel them to new career heights.
Having spent most of her career in prominent public roles—such as press secretary for former California governor Arnold Schwarzenegger, and before that, Lynne Cheney in the White House—Margita Thompson is quick and sharp as a whip.
Adolfo “Al” Aguilar has always thrived on being the underdog. With the help of wife Gisela Girard, he founded Creative Civilization, a new breed of advertising agency; one that happens to be Hispanic-owned and operated, but is responsible for total marketing.
Charged with helping lead L’Oréal’s diversity marketing efforts, Daniel Villarroel has emerged as a true trailblazer, brainstorming campaigns that resonate with the Hispanic female audience.