Marketing / Communications
As attention fragments and buyers educate themselves, distribution and audience ownership are becoming business capabilities, not just marketing functions
AI, automation, and the creator economy are giving smaller companies access to capabilities once reserved for major corporations. The advantage, however, will belong to those that know how to connect them.
As global competition intensifies, host cities are learning that the real prize isn’t tourism revenue — it’s the talent, investment, and reputation that outlast the closing ceremony.
CEO Diego Hurtado talks the success of a creative agency that already has some massive names in its book of business
Federico Rubistein details how partnering with DatosClaros gives companies an edge amid unstable market conditions
As AI access and use expands, digital trust erodes. Brands must prioritize authentic communication to rebuild trust with their audience, writes Diego Lastra.
In an exclusive Q&A with Hispanic Executive, founder Joe Laresca shares the importance of launching NOISE LATIN and marketing to the Latin audience
Latino customers are an integral part of T-Mobile’s success story. Diego Osuna outlines how that journey has unfolded through the intersection of value, connectivity, and culture.
Evelyn González talks the Latin American market, digital transformation, and uplifting talent at Puratos
An impactful advertising campaign doesn’t come from AI and data, Diego Lastra writes. It’s the human element.
Bianca Rodas streamlines processes and makes McDermott + Bull recruiters more efficient through AI technology
In the latest installment of NextGen to Watch, we’re showcasing Christine Rice. The New York…
Laura Arredondo-Santisteban handles advertising, marketing in an in-house legal role she loves and has wanted since law school
Erika Rodriguez brings a passion for environmental conservation and sustainability to her leadership of Nadi Marketing and Co-Impact Collective
Culture+ Group CEO Lili Gil Valletta leverages the power of Cultural Intelligence Solutions and conscious capitalism to help businesses thrive with multicultural markets
VP of Consumer Advocacy and Compliance Karina Becerra Dahir is making sure all voices are heard on SiriusXM
After thirty-two years at the beverage company, Roberto Mercadé embodies curiosity and inspirational leadership to drive an enterprise-first mindset
To transform America’s first tobacco company into a predominately smokeless business, four Hispanic leaders cultivate collaborative, diverse teams at Reynolds American
Latina leader Deanna Moreno Hernandez shatters the corporate ceiling at McDonald’s, redefining success on her own terms
DRAFTED, the start-up built for Latinas in sports, is ushering in a new era of fan engagement
Discover the key to successful networking with some expert tips, designed to help professionals build meaningful connections in any business setting