Diego Lastra

3 Articles Published | Follow:
Digital Trust and AI
Can Digital Trust Be Rebuilt in the Age of AI?

As AI access and use expands, digital trust erodes. Brands must prioritize authentic communication to rebuild trust with their audience, writes Diego Lastra.

AI in Advertising
AI in Advertising: Do Not Surrender to the Algorithm

An impactful advertising campaign doesn’t come from AI and data, Diego Lastra writes. It’s the human element.

Community in the age of digital streaming
Don’t Just Show Me the Money—Show Me the Community

In a world of digital streaming, Diego Lastra writes, it’s important for producers and networks to create accessible, community-based content to reach underserved audiences