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Hispanic Executive

Hispanic Executive Staff represents the editorial team behind Hispanic Executive's coverage of the leaders, organizations, and ideas shaping the future of business. Through executive profiles, feature stories, news, and thought leadership, the team is dedicated to delivering accurate, engaging journalism that celebrates Latino leadership while exploring the trends, innovations, and conversations driving today's business landscape.

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“It’s not easy being green” doesn’t quite compute with Larry Madrid.

Green entrepreneur Larry Madrid tells us how he successfully launched three sustainable business ventures.

Tapping Into the Latino Market

Cristobal Rivera, a brand manager for MillerCoors LLC in Chicago, shares the secrets behind Coors Light’s successful branding within the Hispanic market.

Peeling Back the Layers

As the head of one of the largest producers of onions in the country, George Rodriguez recalls his rise to the top.

Revolutionary Chicago-based group refuses to “act like a nonprofit”

Juan Rangel leads UNO like a well-oiled, million-dollar business

Catering to a Niche

Alberto Perez, 23, prepares to take over the reins of the family business, Menper Distributors Inc., a health and beauty distributor serving the Hispanic community.

After being accepted to Harvard at age 16, Rosanna Durruthy became homeless.

The experience, however, only taught her independence and resourcefulness—paving the way for the wealth of expertise she brings every day to health insurer Cigna as its chief diversity officer.

Thomas Warnock was taught to always move forward, never backwards—not even to gain momentum.

This childhood mantra continues to propel him as a lawyer for DuPont, a science-based products-and-services company with a penchant for finding outside-the-box solutions.

Flipping a Niche

From small tortillería to Isabella Foods, Nelson Guerra corners Mexican-food market.

“[Law] takes me back to the days in the tough neighborhoods, where the bigger kids were there to defend the little kids. I’ve always been one to protect the underdog.”

Growing up in the rough streets of Los Angeles, Sean Reyes beat the odds to become general counsel of eTAGZ

Coming Full Circle

Alan Varela on constructing a successful career in the US and expanding his infrastructure business to his native Chile.

Discovering law outside Newton’s with Benjamin Yrun-Ostapuk of Intel Corp.

Once an aspiring physicist, Intel Corp.’s Benjamin Yrun-Ostapuk helps define the rules of engagement in the world of mobile connectivity

When Brian Arellanes was in eighth grade he was voted “Most Likely to Work at McDonald’s.”

Defying all stereotypes, he now leads a multimillion-dollar tactical team helping Fortune 500 clients stay ahead of the digital curve.

Trained as an electrical engineer, David Cabello never intended to be a lawyer.

Today, he’s one of Texas’s top intellectual-property attorneys working at a firm that specializes in patents, trademarks, copyrights, and trade secrets.

Henry Fleches and Gerard Amaro were football teammates at Dade Christian High School.

United Data Technologies’ founders and former high school classmates join forces to tackle I T challenges

Talking Shop

Q&As with business leaders in Silicon Valley, California

The Yin & Yang of Cinema

Even as a young and eager student of filmmaking, Spain-native Santiago Pozo intrinsically grasped the dual forces driving the movie business. “Cinema is both masculine and feminine; the masculine part is the distribution, marketing, and money, while the feminine part is the innovation, originality, and intuition,” says Pozo, founder of Arenas Entertainment, LLC.

Fueling a Legal Career

During his 17 years with Shell Oil, Hector Pineda has steadily risen through the ranks of this multinational firm’s legal-services department. A New Orleans native, he readily credits his family and their shared Hispanic heritage as pivotal to his own success.

Dosal Tobacco fights a hefty fee in an industry going up in smoke.

As a young girl, Cuban-native Yolanda Nader aspired to be a lawyer. Although she opted for an MBA, her career has kept her close to the courthouse as she leads the fight to ward off competitors seeking to shut her company down.

Cultural Connoisseur

A “cross-border” consultant who in his previous life led the “Latinization” of Continental Airlines, Pete Garcia discusses why cultivating relationships is more important than closing a deal.

Connecting via the Cloud

American Airlines’ Maria Cristina Sebastian explains how the airline has found tweeting the most effective and immediate way to communicate with its customers.

Social Media Maven

Your customers have changed—and so has the way you engage them. As a best-selling author and thought leader on the subject of new media, Brian Solis shares how social media is redefining business as usual.