International
American Airlines’ Maria Cristina Sebastian explains how the airline has found tweeting the most effective and immediate way to communicate with its customers.
Your customers have changed—and so has the way you engage them. As a best-selling author and thought leader on the subject of new media, Brian Solis shares how social media is redefining business as usual.
Working for the largest private PR firm in the world, it’s no surprise Loida Rosario has a unique perspective on multicultural marketing and how it operates in the digital space.
Whether it provokes laughter or tears, Pepe Vargas knows a compelling film can ignite a mix of emotions in viewers—a method he wants to use to help counter discrimination and bring about change as executive director of the Chicago Latino Film Festival.
Taking the reins of the family business is always a risky proposition, marked by unique challenges but also incomparable rewards. Meet five fresh-faced entrepreneurs who are catapulting their parents’ ventures to the next level—one bold idea at a time.
George Flores worked in almost every department of Crystex Composites LLC before becoming president and CEO. Little did he know, his experience would give him the ability and endurance to guide the changing company through rocky times.
Long before Art Hurtado founded the national-security firm Invertix Corporation, Hurtado was set on becoming a pirate. He eventually settled on navigating the choppy waters of government contracting as one of the industry’s most nimble—and fearless—visionaries.
With his depth of experience with foreign cultures, Ricardo de la Blanca is a true international man of marketing. Born in Venezuela to the wealthy owners of Grupo Tropicana, de la Blanca was an apprentice before many of his peers reached high school.
With work experience spanning five countries in three continents, Burd is at ease doing business on an international scale.
Armed with a global perspective and a penchant for music, Hernandez ensures her clients’ matters are in perfect harmony.