International

Confessions of a Latin American Globe Trotter

Ángela María Camacho shares crucial insights she’s picked up doing business abroad.

Moving Backwards to Go Upwards

Why Joe Ochoa doesn’t mind working backwards if it means learning your audience.

New Market Appeal

Vanessa Sobers on why smart marketing is multicultural marketing.

Cultural Navigator

Brenda Medina shares her secrets to cross-cultural management.

A Nuanced Approach

Maribel Garcia-Rodriguez navigates intricate marketing differences around the globe.

Neddy Perez: The Cultural Bridge Builder

Nereida “Neddy” Perez’s the VP of global diversity and inclusion for a Fortune 500 corporation. To her, that means she can continue doing what she’s done since she was a child—bridging the gap between cultures. “I know what it feels like to be a minority,” says Nereida “Neddy” Perez, “which is why bridging cultural differences to help others feel included is so important.”

High On Innovation

Gabriel Gruner leads the Argentina, Uruguay, and Paraguay regions of TP Vision into a future of growth and international versatility.

Full Speed Ahead

The always-revved-up Isela Costantini is making inroads as the first female president and managing director for GM Argentina, Uruguay, and Paraguay. Learn how she fought for—and won—production of the new global Chevy vehicle.

Tuning into International Legal Needs

As senior VP and deputy general counsel for FOX International Channels, Ana Siegel tackles endlessly complex legal details that make the airing of American programming possible in Latin America.

Coming out on top after a trial by fire in Japan

“In general, doing business on an international scale is a big challenge,” says George Calienes, senior VP of Latin American operations for McQuay International. “… You have to adapt to local customs, not think locals will adapt to your policies and practices.”

A Banker with Global Business Etiquette

Daniel Ayala travels the globe as executive vice president and head of Wells Fargo’s global remittance services group. He describes the correct way to accept a business card in China, why soft handshakes are a sign of respect in India, and more.

Negotiating complex cross-border deals at lightning speed

Not wanting to live in his father’s shadow in his native Caracas, Venezuela, Miguel A. Zaldivar Jr. accepted a position at a Miami law firm, which required him to go back to law school to earn a US law degree. Simultaneously, he struggled to build a client base, perfect his English-speaking skills, and prepare for the birth of his first child with his wife.

Carlos Astolfi on knowing when to get in and when to get out

“Latin America contains a number of volatile and cyclical markets, so you have to have the timing right,” says Carlos Astolfi, senior VP of finance and administration for Turner Broadcasting System, Inc. in Latin America.

Karinna Rojas on embracing cultural sensitivity as a competitive edge

HR guru Karinna Rojas of Siemens Corporation doesn’t miss a beat handling far-flung projects that require the ability to be culturally savvy and internationally in-tune with the needs of a global workforce.

Meet Mr. Shoo-In

With almost three decades in the shoe business, Pacific Shoe Corporation’s president Antonio Sanchez stays one step ahead of the competition.

Mike Mateo on …
Why speaking Spanish does not guarantee success when working in Latin America

As the man responsible for leading and growing Diebold’s Latin American business, Mike Mateo focuses on providing the banking industry with innovative solutions that resonate with the needs of the complex region.

Cesar Estrada on learning to stretch in different directions and being energized by change

“When you work abroad it’s not just work, it expands who you are,” says Cesar Estrada of J.P. Morgan.

Marisol Mateos on growing up in a small town in Argentina and cultivating global swagger

As general counsel Americas for The Sol Group Corporation, Marisol Mateos playfully describes her role as “part attorney and part psychologist.” Find out why.

“The things you learn are often by accident.It depends on what is hot in the economy at the time.”

Ignacio Alvarez shares how his legal skills are helping Popular, Inc., the largest Hispanic-run financial organization in the US, enter new markets.

“The future for us in this country is to open the borders and be more international in what we do and how we do things.”

Vicente Navarro surpasses all goals as director of Hispanic marketing for Sports Endeavors, Inc. “The future for us in this country is to open the borders and be more international in what we do and how we do things,” Navarro says.

Vinicius da Costa on

Streamlining information for company employees and adjusting to a new pace.