Search Results for: "strategy"
Ramón Baez, Hewlett-Packard’s senior vice president and global CIO, chats with us about his professionals moves and his game plan for leading IT teams at some of the top corporations in the world.
Meet “consumer whisperer” Patricia Romero, who reveals the secrets behind three of Time Warner Cable’s most successful campaigns.
A. Javier Soler of MillerCoors gives us a sip of some of the key strategies he employs in growing the beer company’s brand across Puerto Rico and military markets.
New Limeco’s Eddie Caram reveals how he makes exotic fruits irresistible despite the down economy.
Led by Rita Benavides and Francisco Rausa, the affinity group at Baxter helps the health-care company engage and retain its Latino employees, plus connect with surrounding Latino communities.
As senior director of cultural branding for PepsiCo, Javier Farfan hooks the “new mainstream” through refreshing twists on multicultural marketing
PepsiCo’s Carlos Saavedra discusses his rise at PepsiCo, his unique perspectives on marketing to a Latino audience, and his advice for up-and-coming marketing leaders.
With her eye on the prize and a strategy for how to get there, Melanie Montenegro blazes her own trail to the general counsel seat at Spanish Broadcasting System.
NBCUniversal’s Valerie Barreiro gives a behind-the-scenes peek at the legal world of reality television.
“By helping our firm attract the best diverse talent, we help deliver creative ideas and enhanced solutions that translate to better bottom-line results,” says Will Robalino of UBS.
“When you work abroad it’s not just work, it expands who you are,” says Cesar Estrada of J.P. Morgan.
Four movers and shakers answer this question and more
Charter Communications’ Steve Apodaca shares how learning the cable business from the ground up got him to where he is today.
Lucky for the company, HR director Elisa Soto never turns down a challenge—even if it takes 126-hour workweeks.
AC&M’s Jaime Cardenas gives the play by play behind some of his agency’s most memorable sports campaigns.
What Zeferino Banda Jr. started in 2003 as a one-man safety-consulting business has defied his own expectations. Now boasting 50 employees, Banda Group International, LLC demonstrates that with enough planning, care, and foresight, accidents are entirely avoidable.
Juan Avila of Mesirow Financial discusses a turning point in his career and the importance of establishing your values and sticking by them.
“My career in public health extended into the creative realm when I took a sabbatical to study interior design at The Illinois Institute of Art–Chicago,” says Estela Hartley.
