Search Results for: "strategy"
Juan Guerrero reconfigures Office Depot’s distribution network to make it more agile and responsive to consumers’ needs.
Hector Vallejo breaks down how he’s helped drill into the Hispanic construction segment as multicultural marketing manager for Stanley Black & Decker, Inc.
Ron Alvarado chose an odd time to launch a recruitment-services company. In 2009, as the country was experiencing some of the most financially troubling times in history, the premise of Alvarado’s Novus Staffing Solutions was to find people jobs when no one was hiring.
Alfredo Flores Sr. never played an instrument, but he sold a small fortune’s worth, building the largest music store in San Antonio. Upon retiring some 40 years ago, he handed the reins to his son, Alfredo Flores Jr., who expanded Alamo Music Center into a mini-mecca for local music lovers.
After graduating law school in 2001, he wound up specializing in airline restructurings, a serendipitous move that took his career to unforeseen heights aboard GE Capital Aviation Services.
Lured by the frenetic pace of the real-life game of car chess, Peruvian-entrepreneur Jorge Peralta lives life on the fast lane with his chauffeuring business World Ground, Inc.
Now, as senior vice president, general counsel, and corporate secretary of Tampico Beverages, Inc., he’s pushing his company to think outside the juice box.
Their detour into business law and government relations, via their namesake firm, allows them to serve Hispanic-owned midsize businesses with their own personal touch.
U-Haul International’s entrepreneurial origin makes it a perfect fit for Thomas Felíx Tollison, senior assistant general counsel for the marketing group, who always envisioned a future as a corporate counsel.
Heart-disease survivor Lucinda Martinez pumps her talent and passion to HBO as its VP of domestic network distribution and multicultural marketing.
Cristobal Rivera, a brand manager for MillerCoors LLC in Chicago, shares the secrets behind Coors Light’s successful branding within the Hispanic market.
The experience, however, only taught her independence and resourcefulness—paving the way for the wealth of expertise she brings every day to health insurer Cigna as its chief diversity officer.
Once an aspiring physicist, Intel Corp.’s Benjamin Yrun-Ostapuk helps define the rules of engagement in the world of mobile connectivity
Today, he’s one of Texas’s top intellectual-property attorneys working at a firm that specializes in patents, trademarks, copyrights, and trade secrets.
United Data Technologies’ founders and former high school classmates join forces to tackle I T challenges
As a young girl, Cuban-native Yolanda Nader aspired to be a lawyer. Although she opted for an MBA, her career has kept her close to the courthouse as she leads the fight to ward off competitors seeking to shut her company down.
Your customers have changed—and so has the way you engage them. As a best-selling author and thought leader on the subject of new media, Brian Solis shares how social media is redefining business as usual.
Working for the largest private PR firm in the world, it’s no surprise Loida Rosario has a unique perspective on multicultural marketing and how it operates in the digital space.
Besides launching her own company, Premier Social Media, the digitally savvy entrepreneur Ana Roca-Castro has filled her résumé with impressive accomplishments including launching LATISM [Latinos in Social Media].
Taking the reins of the family business is always a risky proposition, marked by unique challenges but also incomparable rewards. Meet five fresh-faced entrepreneurs who are catapulting their parents’ ventures to the next level—one bold idea at a time.
