Marketing

Francisco Garcia, Merkari
Francisco Garcia Guides the Marketing Model at Merkari

Francisco Garcia has brought multicultural marketing into the twenty-first century. Renowned as a programmatic marketing…

Karli Henriquez, outside, Miami, Follow the Influencer photo marketing
Follow the Influencer: Karli Henriquez

Power in Numbers Shoot far more than you’ll ever use, then edit down to a…

The Constant Challenge that Drives Nicolás José Muñiz Arias

“My father always emphasized the importance of getting an education,” recalls Nicolás José Muñiz Arias.…

Franke Rodriguez Stays Humble and Hungry

Franke Rodriguez remembers the teacher who first sparked his curiosity and ambition: Mr. Brandt, whom…

Karli Henriquez, outside, Miami, Follow the Influencer photo marketing
Karli Henriquez on the Scene

“A large group of my follower count are women, mostly Hispanic. They’ve grown with me. The more candid and transparent I become, the more they value sharing that digital relationship with me.”

Luis Arjona on Principles to Succeed By

As an executive vice president at Nielsen, with extensive market and commercial knowledge both in…

Salvador Padron Pepsico
From Banking to Beverages: Salvador Padron

When PepsiCo hired Salvador Padron in 2010, the company was taking a chance. He was…

Building Latina Paths to Leadership in STEM: Vanessa Diaz

Vanessa Diaz knows how difficult it can be to be left out. She chose to…

Christiane De Carvalho on Targeting the World

Christiane De Carvalho has learned a tremendous amount over the course of her career. She…

Michelle Martinez Reyes Greenspoon Marder
The Beauty of Starting from Zero

Michelle Martinez Reyes was on the path for a successful career in legal marketing. But…

The VOCAL Approach

Bart Valdez has always helped develop creative solutions. Valdez worked his way through college as…

The Path to Success Is Never Finished

How Jennifer Rodriguez, SVP and director of facilities and services for FCB, uses respect and understanding to work best with her team and her partners

Striking While the Gridiron Is Hot

While the NFL boasts the number one fan base in the country, Marissa Fernandez, director of marketing and fan development, knows that staying on top means always finding new ways to stay in front of the competition

A Role Aixa Velez Couldn’t Pass Up

Aixa Velez has drawn on her experience in the finance industry to help guide global communications for Cushman & Wakefield after its 2015 merger

Consumer Knows Best

Sandra Campos is the daughter of Mexican immigrants who moved to Texas to open a…

Behind the Scenes of PACO Collective

Not so long ago, they were eating budget meals, working alone, and cold calling potential…

Marisol Martinez Merges Marketing and Excellence

In May 2015, Charter Communications proposed a three-way merger with Time Warner Cable and Bright…

Rebranding Is Just Another Day for WSP’s Michelle Galindez

A major rebranding initiative is just another day at work for Michelle Galindez. “We’ve probably…

A Sentimental Journey

At the start of his career, Jim Hernandez was cold-calling businesses to sell printers. Now,…

Sysomos Gleans Data From the Soapbox

In the days of the eight-inch floppy disk, early information technology developers were trying to…

How Bank of America Welcomes Hispanic Customers in the Digital Age

Carla Molina feels she is exactly where she was always meant to be. With a…