“A large group of my follower count are women, mostly Hispanic. They’ve grown with me. The more candid and transparent I become, the more they value sharing that digital relationship with me.”
How Jennifer Rodriguez, SVP and director of facilities and services for FCB, uses respect and understanding to work best with her team and her partners
While the NFL boasts the number one fan base in the country, Marissa Fernandez, director of marketing and fan development, knows that staying on top means always finding new ways to stay in front of the competition