Marketing
Benito Mendez grew up in a large Hispanic family with five sisters, who, like sisters…
At Aspen Dental, tooth talk sounds a lot like sports talk—people are excited about it.…
Basketball was invented at the YMCA. So was volleyball and weightlifting for sport. Since the…
I was born in Brooklyn but my mother moved us to Puerto Rico when I…
Iconic American brands like Dr Pepper have woken up and smelled the coffee—only to realize…
From a childhood in Puerto Rico to decades working with leading beauty brands in the…
You may or may not have heard of multicultural media agency Batanga Media, but chances…
Alexander Gonzalez calls it the most interesting marketing company in the world. As CFO of…
As head of multicultural marketing at HBO, Lucinda Martinez has a front-row seat to a changing industry with growing opportunities to connect across cultures
Liz Castells is the dynamic woman behind top Hispanic marketing agency Castells & Asociados. In her new role at Los Angeles’ Davis Elen Advertising, she plans to bring Hispanics to the forefront
Without intending to, Andres Amezquita has become one of the preeminent digital experts in the Latin world (and beyond).
Elisa Padilla, chief marketing officer and SVP for the Brooklyn Nets and Barclays Center and creator of the Nets’ award-winning advertising campaign “Hello Brooklyn”, is pushing the brand into icon status
Marketer and engineer Eduardo Conrado has telecommunications giant Motorola Solutions behaving like a nimble startup since taking on the role of chief innovation officer
Mondelēz International marketing exec Chris Montenegro McGrath delves into sustainable growth strategies
As increased mobility impacts fan behavior, the New York Mets’ Paul Asencio and his ad sales team are finding new ways to reach a captive audience
Eliseo Rojas, the first chief procurement officer at Interpublic Group of Companies, is leveraging the agency’s size to consolidate purchasing and reduce costs
Being Hispanic in Mexico doesn’t make you a target demographic for marketing campaigns. Latinos in…
Freeman Company CFO Julio Ramirez on global growth, increasing diversity, and taking risks
How Remberto Del Real delivers BMO Harris’s commercial and business banking message to its customers