Marketing
Ricardo Fernandez is VP of marketing for Cereal Partners Worldwide, a joint venture between General Mills and Nestle. Fernandez has crisscrossed the globe with General Mills, asking the right questions, to effectively market the company’s staple brands and even acquire new ones.
American Airlines’ VP of global marketing on rebranding post-merger and American’s worldwide marketing efforts
Acento Advertising tracks and delivers results, linking national companies to the growing Hispanic market
A-list agency LatinWorks’ key to winning the Hispanic-American consumer.
The link between money transfers and moviegoers.
Jose Boza reveals how to generate return on your social media investment.
Leo Alaniz shares valuable lessons acquired along his career path thus far.
Walton Isaacson’s resident comedienne delivers the Hispanic marketing punch line.
A look inside the ad lab with Marco López of Elemento L2.
Target’s senior vice president of brand and category marketing, Rick Gomez, discusses how the big-box store is capturing the Latino audience
The past few decades have seen some key shifts in the philosophies around Latino marketing.…
Wells Fargo’s executive vice president and head of corporate communications, Oscar Suris on going to the dark side of journalism.