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At Hispanic Executive, we turn our spotlight on business’ most influential Latinos to shape the dialogue on Hispanic leadership and amplify the voices of those driving growth in the global marketplace.
In our second Latinos in Finance to Watch spotlight, we’re highlight nine Hispanic and Latino leaders who are leading within the finance seat or in the finance industry.
Know a finance leader that should be part of the Hispanic Executive network? Introduce us.
Carlos Roa
Director of Global Tax
Eventbrite
Carlos Roa built his career in public accounting before pivoting to a more flexible, people-first environment at Eventbrite. A Venezuelan immigrant and CPA, he balances professional excellence with family life and a passion for Brazilian jiu-jitsu—demonstrating that fulfillment and leadership can thrive outside traditional corporate paths.
Connect with Carlos Roa on LinkedIn.
Mark Rosales
Director of Payments Strategy & Planning
Adobe
Mark Rosales has spent two decades shaping the global payments landscape across startups and major firms. Known for tackling complex, cross-border initiatives, he thrives at the intersection of technology, culture, and strategy. His personal journey informs his inclusive leadership and deep commitment to empowering future Hispanic executives in finance.
Connect with Mark Rosales on LinkedIn.
Alex Bernal
SVP of Finance
Humana
Alex Bernal blends deep financial expertise with a passion for transformation. From GE to JP Morgan to Humana, he has successfully navigated complex operations, managed a 360-person team, and driven cultural and strategic growth. His shift into healthcare reflects a commitment to impact, innovation, and continuous evolution as a Latino executive.
Connect with Alex Bernal on LinkedIn.
Carmen Romero
Senior Director of Global Finance Operations
JLL
With nearly eighteen years at JLL, Carmen Romero has evolved from finance to operations, now serving as senior director of global finance operations. She oversees international teams, tech integrations, and global market expansion. Romero credits her growth—and balance—to unwavering support from her husband and daughter throughout her career journey.
Connect with Carmen Romero on LinkedIn.
Alex Baptista
Regional VP for Banking & Wealth Management
Mulesoft
Alex Baptista supports banks managing up to $100 billion in assets while generating $40 million in revenue. He champions Latino leadership, promotes internal talent, and prioritizes mentorship. Born in Brazil, Alex also uplifts voices across Latin America and pursues his passion for the spirits industry.
Connect with Alex Baptista on LinkedIn.
Are you an expert in your industry? Introduce yourself! We’d love to meet you.
Alex Ireta
Chief Operating Officer
SWBC
A first-generation college graduate from San Antonio, Alex Ireta navigated the financial sector from intern to chief operating officer. Passionate about bridging financial gaps in Latino communities, he champions operational excellence across compliance, finance, and advisory services—while mentoring others to succeed despite industry misconceptions and early career barriers.
Connect with Alex Ireta on LinkedIn.
Jeff Escamilla
SVP of Application Development
SWBC
Jeff Escamilla, senior vice president of application development at financial services company SWBC, blends twenty-six years in IT to champion user-focused innovation. He oversees nearly fifty global team members, powering customer-facing platforms and AI-driven operations. A servant leader, he values technical excellence, cultural understanding, and San Antonio’s vibrant Latino community.
Connect with Jeff Escamilla on LinkedIn.
Rodrigo Dantas e Silva
Cofounder and CEO
Gabriel Money
Rodrigo Dantas e Silva, founder of Gabriel Money, is redefining financial access with an AI-powered platform for underserved communities. With more than twenty-five years in fintech and global consulting, his mission centers on empowering hardworking Americans—especially young Latinos—to build wealth. His all-Latino team reflects his values: equity, candor, and relentless execution.
Connect with Rodrigo Dantas e Silva on LinkedIn.
Federico Rubistein
VP of Revenue Management & Working Capital Optimization
ITT Inc.
Federico Rubistein is an experienced leader in revenue growth management and finance within global consumer goods and B2B multi-industrial companies. He is currently focused on strategic and value-based pricing, leveraging differentiation and customer-centricity to drive profitable growth.
Connect with Federico Rubistein on LinkedIn.
This article was produced with the assistance of AI.
