Entrepreneurship

Martha Hernandez ESO Ventures
Martha Hernandez Built ESO Ventures to Support and Finance Entrepreneurs

Martha Hernandez helps address the lack of capital access for business builders

Claudia Romo Edelman Sotol Romo
Claudia Romo Edelman Puts Latino Ownership into Practice

With Sotol Romo, a luxury spirits brand from Chihuahua, Mexico, Claudia Romo Edelman is moving from economic participation to economic ownership

Egypt Sherron
Egypt Sherrod Urges Women at AVANCE Global to Find Comfort in Their Divine Feminine

Those in attendance at AVANCE Global 2026 may have recognized Egypt Sherrod from her hosting…

Diego R. Joubert TechProc
Diego Joubert Built TechProc on Determination, Trust, and the Courage to Bet on Himself

From arriving in the United States with $237 to founding TechProc, Diego Joubert reflects on keeping his word and creating opportunities for others

Sara Rodriguez Titan Title
Sara Rodriguez Relishes the Chance to Make It Simpler

Sara Rodriguez on the expansion of Titan Title and the Hispanic Wealth Project

From Buying Power to Ownership: The Next Chapter of Latino Economic Influence

Latinos are helping drive the American economy. But a growing body of research points to a more consequential question: Who owns the assets, builds the wealth, and decides where the money goes?

Dr. Sonia Lewis The Student Loan Doctor
Dr. Sonia Lewis Is the Student Loan Doctor

Lewis has built a thriving business based on service, helping borrowers find ways out of debt

Dr. Esther Zeledon SOL
Dr. Esther Zeledon Is Using AI to Unlock Human Potential at Scale

Through SOL, Dr. Esther Zeledon is bringing her coaching and strategy work to scale with AI built around service, ethics, and economic mobility

Beto Pallares The Hispanic Wealth Project
Beto Pallares Wants to Institutionalize Latino Gains

Beto Pallares on his new book, surrounding yourself with smart people, and creating lasting change

Martin Cabrera Jr. Cabrera Capital Markets
Martin Cabrera Jr. Wants Latinos to Control the Capital

The Cabrera Capital Markets founder says building Latino wealth depends on who controls the capital and how deliberately it circulates within the community

Pico y Pala by Sergio Barajas
Pico Y Pala: Operation We Back

A painful chapter in American immigration history inspires a new rallying cry for the Hispanic workers and contractors who are building America

Alexander B. Anaya Bank of America
Alexander Anaya Has Arrived in Houston to Be the Partner Physicians Can Grow With

Alexander Anaya is Bank of America’s enterprise business development officer, growing relationships with physicians, dentists, and veterinarians throughout Houston

Leandro Tyberg Primestor Development
Before Primestor Began Transforming Neighborhoods, It Had to Transform Leandro Tyberg

Leandro Tyberg speaks on the origin of an organization that proves that underserved neighborhoods are an opportunity for the right investors.

Pico y Pala by Sergio Barajas
Pico Y Pala: Stronger Together—The Power of Contractor Collaboratives

No contractor builds alone—and contractor collaboratives that share knowledge, resources, and relationships can help Hispanic contractors grow stronger

Memo Ochoa Mexican National Team
Beyond the Goal: Memo Ochoa on Building What Comes Next

After his sixth and final World Cup, Memo Ochoa talks about mistakes, community, and the legacy he hopes to build off the pitch

Fernando De Leon Leon Capital Group
Fernando De Leon Makes the Case for Latino Ownership

Leon Capital Group founder and CEO Fernando De Leon explains why the next step for Latinos is turning hard work into ownership

Cindy Castro Cindy Castro New York
Cindy Castro Makes Purpose Look Good

Cindy Castro’s designer brand is proving that social consciousness can pair beautifully with fashion

Isabel Casillas Guzman Avenida Advisors
Isabel Casillas Guzman Is Still Looking Out for Small Businesses

Isabel Casillas Guzman is the former administrator of the US Small Business Administration and now the founder and president of Avenida Advisors

The Business Hidden Inside Your Biggest Expense
The Business Hidden Inside Your Biggest Expense

Fernando De Leon turned frustration with insurance costs into new companies. Research explains why being the customer can reveal an opportunity—and how to test it.

Pico y Pala by Sergio Barajas
Pico Y Pala: Why Hispanic-Owned Construction Firms Are Outpacing the Market

Hispanic-owned construction firms are growing faster than the market. Here’s how NHCA contractors can turn that momentum into lasting scale

Codie Sanchez JONESWORKS
Codie Sanchez Invests in Small Business Owners

Codie Sanchez Seeks to Create More Ownership with her new book, Own Or Be Owned