In one of Diego R. Joubert’s first job interviews in the United States, a question kept resurfacing: where was his American work experience?
He had already studied engineering and worked in the Dominican Republic. But his experience did not fit the familiar résumé the interviewers expected.
Joubert listened, then found a way to challenge the premise without losing his composure.
He asked a question of his own.
“If I go work at McDonald’s for three months and come back, would I have U.S. experience then?”
The interviewers laughed.
He got the job.
The exchange was lighthearted, but the point was serious. Joubert believed his abilities should be evaluated on their merits, regardless of where he had developed them.
That conviction would follow him from his early career into entrepreneurship: earn trust through performance, and do not allow someone else’s expectations to define what is possible.
Today, Joubert is founder and CEO of TechProc, a New Jersey-based technology solutions company marking 10 years in business in 2026. What began as a vision for a different kind of technology partner has become a 15-person organization serving clients across the United States.
For Joubert, the company’s growth reflects more than technical skill. It reflects a standard of accountability he learned long before becoming a CEO.
“For me, it’s just about being a man of my word,” he says. “We have tremendous pride in what we do, and I want to provide value for our partners.”
That principle remains central to how TechProc operates: make commitments carefully, deliver on them, and build relationships that last.
Enterprise Expertise, Personal Commitment
Joubert established TechProc in 2016 around a clear idea: clients should not have to choose between enterprise-level technical capabilities and a partner who is personally accountable for the outcome.
The company provides enterprise networking, cloud infrastructure, cybersecurity, managed IT services, structured cabling, physical security, audiovisual systems, and technology procurement. Its work includes turnkey low-voltage and network infrastructure solutions.
TechProc supports small and midsize businesses, large enterprises, multilocation organizations, and government institutions across sectors including education, financial and professional services, legal, healthcare, manufacturing, retail, and nonprofits.
For some clients, TechProc serves as an outsourced IT department. For others, it strengthens an existing internal team or delivers a defined infrastructure project from planning through implementation.
TechProc also develops and implements AI solutions and business automations for companies across the United States.
The company holds minority-owned business certifications through New York State and New York City, opening doors to public-sector opportunities and partnerships with organizations that recognize the importance of supplier diversity.
Joubert knows that technical specifications alone do not make a successful partnership.
Infrastructure projects often involve tight deadlines, changing site conditions, and systems that cannot afford to fail. In those moments, responsiveness, ownership, and clear communication matter as much as the equipment being installed.
With nearly two decades of experience in technology infrastructure, Joubert continues to bring an engineer’s perspective to leadership. He understands the technical details behind a proposal as well as the operational consequences of a decision.
His goal is to combine the reach and expertise of a large integrator with the direct attention and reliability of a company that treats every commitment as personal.
The Journey Behind the Entrepreneur
Born in Providence, Rhode Island, and raised in the Dominican Republic, Joubert remembers his childhood fondly—long days riding bicycles, spending time outdoors, and growing up with a strong sense of family and personal responsibility.
“My parents taught me the value of hard work and doing things right,” he says. “I also learned a lot from my uncle, who helped shape who I am today. He taught me to stay determined, aim high, and keep my word—and never cut corners.”
His uncle, a network engineer who ran his own business, also introduced Joubert to technology. Working alongside him gave Joubert hands-on experience in the industry and helped him discover a profession that suited his curiosity and problem-solving abilities.
He went on to study telematics engineering at Pontificia Universidad Católica Madre y Maestra in the Dominican Republic.
Back in the United States, Joubert faced a new challenge: turning his education and experience into a career.
He arrived with $237 and no job. He watched his spending carefully, sometimes walking long distances through New York City rather than paying for transportation. He wanted to establish himself through his own efforts and make the most of every opportunity.
Without an established professional network to guide him, Joubert learned to navigate applications, interviews, and the expectations of a new job market. Each challenge demanded resourcefulness, preparation, and persistence.
There were difficult moments when he questioned whether the move had been the right decision. But he kept returning to the reason he had made it: the possibility of building a future through his own work.
“Then I reminded myself why I had come: this was the land of opportunity,” he says. “At that point, I bet on myself completely and gave it everything I had.”
He also drew on a lesson from his parents: the strongest thing you have is your word. He carried that standard into every role he took on, and eventually into the company he founded.
That early job interview became a defining example of this mindset. Rather than allow an unfamiliar credentialing standard to discourage him, he made a clear case for the value he could bring.
He went on to build a career that included positions at Madison Square Garden and Cartus Corporation, gaining experience in complex technology environments and developing the technical foundation he would later bring to his own company.
As his career progressed, his ambition expanded beyond becoming an accomplished engineer. He wanted the responsibility of leading a business and setting its standards.
“I remember my friends and I talking about the jobs we wanted,” he recalls. “I always wanted to be an executive. I wanted to lead and own a business. I eventually got there.”
He valued solving complex technical problems, but he was increasingly drawn to the larger challenge of building an organization where expertise, trust, and execution reinforced one another.
In 2016, a management change at his employer helped accelerate a plan he had been considering.
He decided that waiting for ideal circumstances was less important than taking responsibility for the next step.
He founded TechProc.
From Engineer to CEO
Technical expertise helped Joubert start TechProc. Building a durable business required a different set of skills.
He had to build a team and processes that could deliver the same quality as the company grew.
That meant developing his understanding of finance, talent, operations, partnerships, and long-term planning—while remaining accountable for the quality of the work.
He pursued that development through the Goldman Sachs 10,000 Small Businesses program and Columbia Business School’s CU Grow vendor development program.
Those programs helped him sharpen the business perspective that complemented his engineering background.
The transition from engineer to CEO changed the questions he asked. Success was no longer only about whether he could solve a technical problem; it was also about whether TechProc could build a reliable organization around solving it.
As the company enters its second decade, Joubert sees significant opportunities in cybersecurity, cloud transformation, enterprise infrastructure, AI, and the convergence of physical security and information technology.
Still, his ambitions are grounded in disciplined growth.
He wants TechProc to become stronger, create meaningful careers for its employees, and deepen the confidence clients place in the company.
He is equally clear that a company’s accomplishments are the result of a team—not a single founder.
The People Behind the Success
Joubert speaks with particular appreciation about the people who have shared the responsibilities and sacrifices of building TechProc.
Entrepreneurship has required long hours, hard choices, and patience from his family. He does not treat that support as incidental to the company’s story.
“I have to give credit to my wife, who has been so supportive of this entire endeavor,” he says. “Without her support and patience, this company wouldn’t exist today.”
As a husband and father of two, Joubert has become increasingly conscious of the example he sets outside the workplace.
He wants his children to understand the importance of integrity, discipline, hard work, and treating people with respect. Just as importantly, he wants them to have the confidence to discover their own interests and pursue their own ambitions.
Fatherhood has also broadened how he defines success. Financial performance matters, but it is not the only measure of what he hopes to build.
The relationships he honors, the opportunities he creates, and the example he sets are equally important.
The same perspective shapes his approach to leadership at TechProc.
He takes pride in building a company where employees can develop their skills, take on greater responsibility, and see a future for themselves.
He hopes his journey will encourage others to pursue ambitious goals without assuming that their starting point sets the limits of their future.
No Ceiling on What’s Possible
Joubert knows that entering a new professional environment can require proving the value of experience others may not immediately recognize.
His own early career taught him to focus on preparation, performance, and the things he could control.
Instead of allowing uncertainty to become a permanent obstacle, he treated it as a reason to keep learning and moving forward.
That perspective also informs his desire to open doors for anyone who wants help building a career, regardless of background. He knows how valuable a timely opportunity, an introduction, or practical guidance can be.
“When I help someone, the only thing I ask in return is that they help someone else,” he says. “That’s an important part of what success means to me.”
It is a philosophy he hopes younger professionals and aspiring entrepreneurs will carry into their own lives: pursue your ambitions, and when you are in a position to help, make room for someone else.
“I would challenge you not to put a ceiling on your future,” Joubert says. “You have one opportunity at life, so go ahead and chase those dreams.”
For Joubert, the most meaningful achievement is not simply the distance traveled from where he started. It is the organization he continues to build, the opportunities it creates, and the example it leaves behind.
