Dozens of Latinos thrive in high-level executive positions in the entertainment industry today—a stark change from as little as 15 years ago. This advancement is partly due to the The Imagen Foundation and it’s fearless leader, Helen Hernandez.
Saskia Sorrosa, the woman behind the launch of the game-changing éne-bé-a (Spanish pronunciation for NBA) campaign shares how the rebranding became a turning point for the NBA—and her career.
A household name in Spanish television and current anchor of wildly popular sports show, República Deportiva, Emmy Award winner Fernado Fiore has endeared himself to Hispanic audiences with his trademark blend of charm and chispa.
As managing director of Viacom’s Americas division, Sofia Ioannou oversees business and creative development for entertainment brands such as MTV, VH1, Comedy Central, and Nickelodeon.