Search Results for: "marketing"
Ivonne Cabrera shares her unexpected journey into law and how she’s handling her role at Knowles Electronics.
As the 39-year-old corporate counsel for Caterpillar Inc., the number-one maker of earthmoving machinery and agriculture equipment in the world, Guillermo Levy has come a long way.
Arabel Alva Rosales, cofounder and co-executive producer of Latino Fashion Week—the only show of its kind in the country—explains how the fashion event evolved from its humble roots into a powerful platform for Latino designers and models.
U-Haul International’s entrepreneurial origin makes it a perfect fit for Thomas Felíx Tollison, senior assistant general counsel for the marketing group, who always envisioned a future as a corporate counsel.
But Amylin’s vice president of legal Julia Feliciano makes creating inroads with internal constituents as much of a priority as ensuring the pharmaceuticals company she works for is protected and compliant.
Heart-disease survivor Lucinda Martinez pumps her talent and passion to HBO as its VP of domestic network distribution and multicultural marketing.
Chief global marketing counsel Laura Quintano keeps the beauty giant’s promotional tactics in line
Cristobal Rivera, a brand manager for MillerCoors LLC in Chicago, shares the secrets behind Coors Light’s successful branding within the Hispanic market.
United Data Technologies’ founders and former high school classmates join forces to tackle I T challenges
Even as a young and eager student of filmmaking, Spain-native Santiago Pozo intrinsically grasped the dual forces driving the movie business. “Cinema is both masculine and feminine; the masculine part is the distribution, marketing, and money, while the feminine part is the innovation, originality, and intuition,” says Pozo, founder of Arenas Entertainment, LLC.
During his 17 years with Shell Oil, Hector Pineda has steadily risen through the ranks of this multinational firm’s legal-services department. A New Orleans native, he readily credits his family and their shared Hispanic heritage as pivotal to his own success.
A “cross-border” consultant who in his previous life led the “Latinization” of Continental Airlines, Pete Garcia discusses why cultivating relationships is more important than closing a deal.
American Airlines’ Maria Cristina Sebastian explains how the airline has found tweeting the most effective and immediate way to communicate with its customers.
Your customers have changed—and so has the way you engage them. As a best-selling author and thought leader on the subject of new media, Brian Solis shares how social media is redefining business as usual.
Working for the largest private PR firm in the world, it’s no surprise Loida Rosario has a unique perspective on multicultural marketing and how it operates in the digital space.
After inheriting the business from his father, Master Fire Prevention’s Peter Martinez has taken the company to new heights. And in keeping with tradition, he plans to one day pass the company to his own son.
Whether it provokes laughter or tears, Pepe Vargas knows a compelling film can ignite a mix of emotions in viewers—a method he wants to use to help counter discrimination and bring about change as executive director of the Chicago Latino Film Festival.
Besides launching her own company, Premier Social Media, the digitally savvy entrepreneur Ana Roca-Castro has filled her résumé with impressive accomplishments including launching LATISM [Latinos in Social Media].
Taking the reins of the family business is always a risky proposition, marked by unique challenges but also incomparable rewards. Meet five fresh-faced entrepreneurs who are catapulting their parents’ ventures to the next level—one bold idea at a time.
