Sports

Executive to Executive: Santa Brito and Marisabel Muñoz 🎥

ESPN’s Santa Brito talks to Marisabel Muñoz of Major League Soccer about the power of sports, mentorship, and the importance of paving the way for a more diverse future

Xavier A. Gutierrez
Xavier A. Gutierrez Is Leading the Pack

Xavier A. Gutierrez is the first Latino president and CEO in NHL history. He’s using the role to attract diverse fans and leverage the power of sports for positive Impact.

Ralph Esquibel
Ralph Esquibel Was Destined for the Dodgers

“I’ve had the privilege in meeting many successful people, a lot of CIOs and CTOs…

Hispanic Executive
Julie Melendez-Reicis Is Fit to Lead

Julie Melendez-Reicis’s journey to intellectual property law began with a lecture series. At the time,…

Lucino Sotelo, KemperSports, portrait thumbnail
Lucino Sotelo Stays in the Green and on the Green

Lucino Sotelo says he didn’t graduate from Chicago Public Schools (CPS) so much as he…

Eduardo Gueiros, NBA, portrait
NextGen Collective:
Eduardo Guerios

Before Eduardo Gueiros had graduated high school, Eduardo Gueiros had lived in five countries on…

Matthew Valdez, San Francisco Giants, portrait thumbnail
Matthew Valdez Plays With a Home Field Advantage

“To be honest, I think I have this eternal chip on my shoulder. I never…

Sheena Morales Weinstein, NBA, portrait thumb
NextGen Collective:
Sheena Morales Weinstein

Sheena Morales Weinstein was a rookie in the NBA communications team—just weeks into the job—…

Genaro Lopez Is Making Function Fashionable

Lightweight, sleek, efficient: For nearly fifty years, Nike’s innovative designs have helped athletes run faster, jump…

Striking While the Gridiron Is Hot

While the NFL boasts the number one fan base in the country, Marissa Fernandez, director of marketing and fan development, knows that staying on top means always finding new ways to stay in front of the competition

The Long Run

Jorge Casimiro leads Nike’s sports-centered, long-term investments across the world to encourage kids to improve their health and well-being

A Passion for Technology Binds Miami Marlins’ IT Team Together

In 2007, when a human resources representative from the Miami Marlins called him for a…

Blazing a Retail Path for the Miami HEAT

Every time Miami HEAT great and Naismith Memorial Basketball Hall of Fame player Alonzo Mourning…

The Future of Gatorade Is Wearable

In early 2013, the Brazil national soccer team was studying science-backed ways to perform more…

A New Buying Game for the Old Ball Game

In business, it is often thought that multitasking maximizes efficiency. But it can actually have…

NBA Brings Philippe Moggio Back to Latin America

Basketball wasn’t Philippe Moggio’s first love, but he quickly got a first-hand education on the…

ESPN Deportes Dominating the Game

In corporate America, the Hispanic market is often seen as a single bloc of consumers.…

Major-League Counsel

Now under the leadership of its first new commissioner in 17 years, Major League Baseball faces a new generational wave of current issues, perfecting procedures for disciplining PED offenders and using technology to overturn on-field calls beneath the heat of the international spotlight. SVP and deputy general counsel Steven Gonzalez goes to bat for the organization behind the best-attended sport in North America.

A Keen Marketing Eye for the Brooklyn Nets

Elisa Padilla, chief marketing officer and SVP for the Brooklyn Nets and Barclays Center and creator of the Nets’ award-winning advertising campaign “Hello Brooklyn”, is pushing the brand into icon status

Mets Fans Mobilize

As increased mobility impacts fan behavior, the New York Mets’ Paul Asencio and his ad sales team are finding new ways to reach a captive audience

Detroit Lions CFO Helps a Struggling Team and City Rebuild and Prosper

Detroit’s football fans are nothing if not loyal. Although the Lions last playoff win came…