Sports

MLS: Striking While the Iron Is Hot

Do we, as a nation, finally “like” soccer? FC Dallas is our case study to find out.

EA Sports Takes You Inside the Game

Electronic Arts uses analytics to score big points with gamers.

A Storm Brews in Oklahoma City

NBA marketing guru Jason Quintero takes us behind basketball branding.

An Eye for NFL Talent

Redskins pro scout Alex Santos on building a championship team.

America’s Oldest Sport Takes a New Approach to Diversity

Baseball honors its past with a contemporary take on diversity and inclusion.

Chicago Bears: Taking Fans from Fútbol to Football

How the Chicago Bears are converting the city’s fútbol fans to football fans.

In the Octagon with Jaime Pollack

In a fútbol-focused market, UFC is contending for fighter fans.

How One Dedicated MLB Agent is Winning for his Clients On and Off the Diamond

HE asks Cesar Sanchez of SFX baseball how he got into Hispanic baseball representation, what the view from the inside is like, and what it takes to be a successful agent.

Stepping Up to the Plate

LA Dodgers’ senior VP and general counsel, Santiago “Sam” Fernandez, serves his favorite team by catching any legal curve balls.

Home Run Heritage

Former Philadelphia Phillies outfielder Rubén Amaro Jr. continues to hit it out of the park as the MLB’s only Latino general manager.