Industry Leaders

Explore stories of top industry leaders shaping the future. Hispanic Executive highlights influential figures driving innovation and success

Branded for Marketing

Janet Santana of Altria International Sales on developing relationships between brands and consumers

Neddy Perez: The Cultural Bridge Builder

Nereida “Neddy” Perez’s the VP of global diversity and inclusion for a Fortune 500 corporation. To her, that means she can continue doing what she’s done since she was a child—bridging the gap between cultures. “I know what it feels like to be a minority,” says Nereida “Neddy” Perez, “which is why bridging cultural differences to help others feel included is so important.”

Geisha Williams: Providing Power to the People

As Pacific Gas and Electric’s executive vice president of electric operations, Geisha Williams is the highest-ranking Latina in the industry. Her work may be behind the scenes, but without her, 15 million Californians would be left in the dark.

A Technical Plan for Disaster

Marc Morales uses his IT experience to keep highly visible Internet sites up and on point

Come Fly With Me

Commanding a fleet of 144 aircraft, executive VP and COO Estuardo Ortiz has flown Avianca up the ranks to become one of the top airlines in the world.

“It makes me happy if I can help Latinos be more comfortable in their own skin.”

DRR Advisors’ founder Robert Rodriguez is proud to “do the Latino thing.”

Andres Carvallo on …

Pioneering the Smart Grid

Prepare for Take Off

As the first Latino director of NASA’s John H. Glenn Research Center, Ramon “Ray” Lugo makes history.

The Uplifter

Drawing inspiration from immigrants like his father, Univision’s Roberto Llamas channels his unbending faith in people into a dynamic career as chief human resources officer at the Spanish-language television network.

The Risk Taker

Procter & Gamble’s Miguel Alemañy shares his secret weapon in the business world, professional regrets, and how he takes his coffee with HE.

The Numbers Man

As the head of Express Scripts, George Paz is focused on improving the health-care delivery system in the United States.

The Trailblazer

With an enviable career trajectory working at strong American brands like CSX, AT&T, Coca-Cola, and PepsiCo and a robust family life, Oscar Muñoz is living the dream he worked so hard for.

Hispanic Executive
The Public Servant

As the first Latina CEO of the Girl Scouts of the USA, Anna Maria Chávez fosters a spirit of entrepreneurship in its 3.2 million members.

The Trendsetter

Saskia Sorrosa, the woman behind the launch of the game-changing éne-bé-a (Spanish pronunciation for NBA) campaign shares how the rebranding became a turning point for the NBA—and her career.

The Legal Compass

With an appetite for super-sized dreams, general counsel Gloria Santona has no problem holding down the top legal post at McDonald’s Corporation.

“My parents had instilled a work ethic. Working 70 or 80 hours a week was normal in my mind.”

Heading the largest wholesale distributor of swimming-pool supplies in the world, with $1.8 billion in last year’s sales, Pool Corporation’s Manuel Perez de la Mesa details how the hard-work ethic instilled by his parents have paved the way to prosperity.

Home Run Heritage

Former Philadelphia Phillies outfielder Rubén Amaro Jr. continues to hit it out of the park as the MLB’s only Latino general manager.

“The future for us in this country is to open the borders and be more international in what we do and how we do things.”

Vicente Navarro surpasses all goals as director of Hispanic marketing for Sports Endeavors, Inc. “The future for us in this country is to open the borders and be more international in what we do and how we do things,” Navarro says.

Man of Action

USHCC’s president and CEO Javier Palomarez tells us why investing in Hispanic-owned businesses is money well spent.

Styling a Niche

Before anyone really knew what a stylist was—let alone did—Irma Martinez devoted herself to finding her niche in the alluring fashion world.

“The latest trend across multiple industries is the repositioning of IT to support business growth with actionable intelligence.”

Cesar Beltran of Time Warner Cable Inc. works behind the scenes to help usher in nearly every major innovation in the cable industry.