Latinos in Finance to Watch: June 2025

In our second Latinos in Finance to Watch list, meet nine impressive Hispanic and Latino executives making waves

Photo by Hand Robot/AdobeStock
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At Hispanic Executive, we turn our spotlight on business’ most influential Latinos to shape the dialogue on Hispanic leadership and amplify the voices of those driving growth in the global marketplace.

In our second Latinos in Finance to Watch spotlight, we’re highlight nine Hispanic and Latino leaders who are leading within the finance seat or in the finance industry.


Director of Global Tax

Eventbrite

Carlos Roa built his career in public accounting before pivoting to a more flexible, people-first environment at Eventbrite. A Venezuelan immigrant and CPA, he balances professional excellence with family life and a passion for Brazilian jiu-jitsu—demonstrating that fulfillment and leadership can thrive outside traditional corporate paths.

Connect with Carlos Roa on LinkedIn.

Director of Payments Strategy & Planning

Adobe

Mark Rosales has spent two decades shaping the global payments landscape across startups and major firms. Known for tackling complex, cross-border initiatives, he thrives at the intersection of technology, culture, and strategy. His personal journey informs his inclusive leadership and deep commitment to empowering future Hispanic executives in finance.

Connect with Mark Rosales on LinkedIn.

SVP of Finance

Humana

Alex Bernal blends deep financial expertise with a passion for transformation. From GE to JP Morgan to Humana, he has successfully navigated complex operations, managed a 360-person team, and driven cultural and strategic growth. His shift into healthcare reflects a commitment to impact, innovation, and continuous evolution as a Latino executive.

Connect with Alex Bernal on LinkedIn.

Senior Director of Global Finance Operations

JLL

With nearly eighteen years at JLL, Carmen Romero has evolved from finance to operations, now serving as senior director of global finance operations. She oversees international teams, tech integrations, and global market expansion. Romero credits her growth—and balance—to unwavering support from her husband and daughter throughout her career journey.

Connect with Carmen Romero on LinkedIn.

Regional VP for Banking & Wealth Management

Mulesoft

Alex Baptista supports banks managing up to $100 billion in assets while generating $40 million in revenue. He champions Latino leadership, promotes internal talent, and prioritizes mentorship. Born in Brazil, Alex also uplifts voices across Latin America and pursues his passion for the spirits industry.

Connect with Alex Baptista on LinkedIn.



Chief Operating Officer

SWBC

A first-generation college graduate from San Antonio, Alex Ireta navigated the financial sector from intern to chief operating officer. Passionate about bridging financial gaps in Latino communities, he champions operational excellence across compliance, finance, and advisory services—while mentoring others to succeed despite industry misconceptions and early career barriers.

Connect with Alex Ireta on LinkedIn.

SVP of Application Development

SWBC

Jeff Escamilla, senior vice president of application development at financial services company SWBC, blends twenty-six years in IT to champion user-focused innovation. He oversees nearly fifty global team members, powering customer-facing platforms and AI-driven operations. A servant leader, he values technical excellence, cultural understanding, and San Antonio’s vibrant Latino community.

Connect with Jeff Escamilla on LinkedIn.

Cofounder and CEO

Gabriel Money

Rodrigo Dantas e Silva, founder of Gabriel Money, is redefining financial access with an AI-powered platform for underserved communities. With more than twenty-five years in fintech and global consulting, his mission centers on empowering hardworking Americans—especially young Latinos—to build wealth. His all-Latino team reflects his values: equity, candor, and relentless execution.

Connect with Rodrigo Dantas e Silva on LinkedIn.

VP of Revenue Management & Working Capital Optimization

ITT Inc.

Federico Rubistein is an experienced leader in revenue growth management and finance within global consumer goods and B2B multi-industrial companies. He is currently focused on strategic and value-based pricing, leveraging differentiation and customer-centricity to drive profitable growth.

Connect with Federico Rubistein on LinkedIn.


This article was produced with the assistance of AI.

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