Luis Avila Has an Edge

Multilingual Luis Avila maintains a serious edge among Heidrick & Struggles’ 50+ worldwide offices adds communicational politics.

Leading a Fruitful Business

New Limeco’s Eddie Caram reveals how he makes exotic fruits irresistible despite the down economy.

Breaking the Mold

As a Latina and proud mother of two, Jennifer Ortega says she’s not always what clients expect. “More than once, I’ve been mistaken for the secretary or court reporter—and once I was even mistaken for the person delivering lunch!” says Ortega, Viacom’s deputy general counsel.

Marcela Bailey Runs a More Efficient and Effective Organization

Sony Pictures Entertainment’s Marcela Bailey details her climb up the ladder in her company from entry-level accounting clerk to divisional CIO.

Closing the Digital Divide

In Silicon Valley, CA, the large Hispanic population is not reflected in the technological workforce of the region. The Hispanic Chamber of Commerce of Silicon Valley leads the charge in improving this situation.

Prepare for Take Off

As the first Latino director of NASA’s John H. Glenn Research Center, Ramon “Ray” Lugo makes history.

Toy Story

Lourdes Arocho, VP of toys and games for Nickelodeon Consumer Products, discusses the serious side of play. “The business of toys is a serious business like any other,” she says.

Marisol Mateos on growing up in a small town in Argentina and cultivating global swagger

As general counsel Americas for The Sol Group Corporation, Marisol Mateos playfully describes her role as “part attorney and part psychologist.” Find out why.

Stepping Up to the Plate

LA Dodgers’ senior VP and general counsel, Santiago “Sam” Fernandez, serves his favorite team by catching any legal curve balls.

Home Run Heritage

Former Philadelphia Phillies outfielder Rubén Amaro Jr. continues to hit it out of the park as the MLB’s only Latino general manager.

Carlos Rodriguez grew up in an area nicknamed “Escape If You Can.”

He’s come a long way as regional director of sales for green-technology company Powerit Solutions, where he specializes in building relationships and growing revenue.

Excelling in a high-pressure field with Maria Alvarez Mann of JPMorgan Chase & Co.

Despite having a “high-pressure” job, Maria Alvarez Mann stays calm and collected as chief technology officer for the mortgage bank at JPMorgan Chase & Co.

Eugenio “Gene” Manuel Alvarez thrives in the fast-paced world of IT

The New York native spends his time “creating ripples” as the resident research guru at Gartner, Inc.

Food for thought with Susan Santiago of Hyatt Hotels Corporation

Because she’s moved 12 times in 20 years, Susan Santiago likens a career in the hospitality industry to one in the armed forces. Her “tours of duty” have taken her to top-tier destinations like Florida, New York, and the Caribbean. Perhaps the most important place they’ve taken her, however, is up.

José Vélez-Silva and Iñaki Escudero are Anything But Two-Dimensional

GlobalWorks’ dynamic duo think beyond language to resonate with the “most complex, creative market in the world.”

The Glitzy Side of Law

As a kid growing up in Southern California, Nestor Barrero wasn’t familiar with the law, except to know that he shouldn’t break it. These days, as vice president of employment law for NBCUniversal, Barrero plays the role of strategic adviser in the dynamic entertainment industry.

Hooking the Latino Audience

Heart-disease survivor Lucinda Martinez pumps her talent and passion to HBO as its VP of domestic network distribution and multicultural marketing.

“Going to the Movies,” Part II

Gerardo “Gerry” Lopez, CEO and president of AMC Entertainment, redefines the moviegoing experience

Talking Shop

Q&As with business leaders in Silicon Valley, California

Fueling a Legal Career

During his 17 years with Shell Oil, Hector Pineda has steadily risen through the ranks of this multinational firm’s legal-services department. A New Orleans native, he readily credits his family and their shared Hispanic heritage as pivotal to his own success.

Reimagining “Organic”

Thirty years ago, Robert W. Garcia thought “organic” meant someone on the street selling tomatoes. Today, his $30 million all-natural tortilla chips business is at the cutting edge of the natural-food movement.