Social Media Maven

Your customers have changed—and so has the way you engage them. As a best-selling author and thought leader on the subject of new media, Brian Solis shares how social media is redefining business as usual. More

Providing Shelter to Those in Need

With more than 28 years of experience in the coastal state’s Bridgeport Housing Authority, Blanca Carrasquillo has provided a “temporary crutch” to thousands of families in transition. More

Family Matters

Taking the reins of the family business is always a risky proposition, marked by unique challenges but also incomparable rewards. Meet five fresh-faced entrepreneurs who are catapulting their parents’ ventures to the next level—one bold idea at a time. More

Discipline in Design

Following a string of industry accolades, Orlando Diaz-Azcuy, founder of San Francisco-based ODA Design Associates, sits down with HE to discuss why he runs his interior-design firm like a businessman—not an artist. More

Tailoring a Fashion Career

It takes a pretty compelling case to lure a full-scholarship law student, with a 4.0 grade point average, out of school and into a sweaty start-up in his mother’s garage. The winning argument for Cuban-born Carlos Ramirez was fashion. More

Hector Pineda

Fueling a Legal Career

During his 17 years with Shell Oil, Hector Pineda has steadily risen through the ranks of this multinational firm’s legal-services department. A New Orleans native, he readily credits his family and their shared Hispanic heritage as pivotal to his own success. More

Yolanda Nader

Fighting a Hefty Fee

As a young girl, Cuban-native Yolanda Nader aspired to be a lawyer. Although she opted for an MBA, her career has kept her close to the courthouse as she leads the fight to ward off competitors seeking to shut her company down. More

Pete Garcia

Cultural Connoisseur

A “cross-border” consultant who in his previous life led the “Latinization” of Continental Airlines, Pete Garcia discusses why cultivating relationships is more important than closing a deal. More

Maria Cristina Sebastian

Connecting via the Cloud

American Airlines’ Maria Cristina Sebastian explains how the airline has found tweeting the most effective and immediate way to communicate with its customers. More

Loida Rosario

Public Relations 2.0

Working for the largest private PR firm in the world, it’s no surprise Loida Rosario has a unique perspective on multicultural marketing and how it operates in the digital space. More

Peter Martinez

A Fire-Proof Succession Plan

After inheriting the business from his father, Master Fire Prevention’s Peter Martinez has taken the company to new heights. And in keeping with tradition, he plans to one day pass the company to his own son. More

Elena Villarreal

A Nose for Branding

The discerning entrepreneur behind the beauty brand Grupo Ultrafemme, a family-owned business, shares how she went from operating a small perfumery in Cancun to overseeing 36 retail stores across Mexico. More

Pepe Vargas

A Reel Legacy

Whether it provokes laughter or tears, Pepe Vargas knows a compelling film can ignite a mix of emotions in viewers—a method he wants to use to help counter discrimination and bring about change as executive director of the Chicago Latino Film Festival. More

Ana Roca-Castro

Creating a Following

Besides launching her own company, Premier Social Media, the digitally savvy entrepreneur Ana Roca-Castro has filled her résumé with impressive accomplishments including launching LATISM [Latinos in Social Media]. More

Aileen Ugalde

Educational Champion

As a daughter of Cuban exiles and a cancer survivor, Aileen Ugalde has never been one to sweat the small stuff. Instead, Ugalde serves as a legal guide for the University of Miami in Coral Gables, Florida. More