José Vélez-Silva and Iñaki Escudero are anything but two-dimensional.
GlobalWorks’ dynamic duo think beyond language to resonate with the “most complex, creative market in the world.” More
Managing risk with Ilieva Ageenko of Bank of America
Not many executives can say they pioneered mobile banking in the US market, but Ilieva Ageenko can. With more than 25 years of experience, Ageenko is now Bank of America’s senior vice president and quantitative risk-technology executive. More
Reaching the multicultural market with Joseph Vizcarra of Unilever
Joseph Vizcarra shares how his childhood interest in the different ways companies marketed their products to different cultures evolved into an exciting role as multicultural marketing manager for Unilever. More
Tuning into a corporate counsel career with Claudia Teran of Fox Networks Group
Claudia Teran, executive vice president and deputy general counsel for Fox Network Group, shares with Hispanic Executive how she balances the business and legal functions of her demanding role. More
Food for thought with Susan Santiago of Hyatt Hotels Corporation
Because she’s moved 12 times in 20 years, Susan Santiago likens a career in the hospitality industry to one in the armed forces. Her “tours of duty” have taken her to top-tier destinations like Florida, New York, and the Caribbean. Perhaps the most important place they’ve taken her, however, is up. More
“Health care appealed to me because it was a field that was open to women; it wasn’t the ‘good ol’ boy’ kind of culture.”
As vice president, account management for the largest health insurer in the country, Tammy Truxillo Tucker is one of few women–and even fewer Latinas—in this role. More
“What I like about finance for women is that you can always quantify what you’re doing. Did you save money for the client? Did you bring in revenue?”
Adela Cepeda of A.C. Advisory turns her penchant for numbers into a formidable financial career. More
Hitting the Nail on the Head
Hector Vallejo breaks down how he’s helped drill into the Hispanic construction segment as multicultural marketing manager for Stanley Black & Decker, Inc. More
Fostering Connections
Verizon’s Oscar Madrid steers clear of “generic bundles” when it comes to targeting the ethnic consumer for the top US wireless-services provider. More
Like Father, Like Son
Mike Cabrera’s father started his carpet-cleaning business with one truck and a cleaning machine. Now the company has grown to a full-fledged facility-maintenance firm with 2,000 employees. More