Founder’s Diary

It is no secret that Latino-owned businesses are underfunded and underresourced compared to
white-owned businesses. And yet, Latino-owned companies continue to generate hundreds of billions of dollars in revenue, employ millions of Americans, and change the lives of both founders and their families.

The Founder’s Diary puts a spotlight on the power and potential of Latino entrepreneurship. It also aims to support and connect budding entrepreneurs—and inspire them to start rewriting the statistics on Latino business ownership.

2.9 Million

Jobs created by Latino-owned businesses in 2019

5 Million

Latino-owned businesses in the United States

$2.75 Trillion

The total economic output of Latinos in the United States

The First Year

It’s often said that the first year of running a business is the hardest. But it doesn’t have to be. These six entrepreneurs provide an
inside look into what that first year is really like and what they might have done differently.

Hiram Altamirano Learns by Doing

Liz Hernandez Dared to Walk Away

Mario Xavier Carrasco on Taking the Leap

Victoria Jenn Rodriguez Seizes Opportunity

Cristina Goyanes Leads with Patience and Faith

Luis Martinez Is an Entrepreneur for Entrepreneurs

An Inside Look into the Lives and Work
of the SOMOS Cofounders

Miguel Leal and Daniel Lubetzky have teamed up to create SOMOS,
a plant-based food company designed to make authentic Mexican foods accessible to all

A Day in the Life of SOMOS Cofounder and CEO Miguel Leal

Daniel Lubetzky’s Top Tips for Latino Founders

3%

Just 3 percent of Latino-owned businesses in the United States have successfully scaled

2x

Latinos are twice as likely as white founders to say they’re building a business that can be inherited by their family

1.7x

Latinos are 1.7 times more likely to start a company than other demographic groups

More from Latino Entrepreneurs

Siete Foods is Funding Latina-Owned Food Businesses

CEO of Siete Foods Miguel Garza shares why the Mexican American business is investing $2 million in Latina- and Latino-owned food entrepreneurs and their families

7 VCs and Organizations Helping Latino Entrepreneurs

CryptoConexiòn Founder Monica Talan spotlights seven VCs and organizations boosting Latino entrepreneurs through culturally relevant initiatives and strategies

Show More Posts

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IRS

Resources

Essential Resources for Entrepreneurs

Funding

Whether you’re starting a real estate firm, tech company, or restaurant, you’ll need funding for your business. There are many different options available—just make sure you do your research on each option so that you know which is most suited for your business (venture capital firms, for example, typically look to invest in proven concepts, particularly in businesses that are making a profit).