This issue honors the part food plays for our community, as both a cultural bridge and as an industry where we play global role. Meet the executives sitting at the most important tables in the food and beverage, agriculture, nutrition, retail, and tech industries.

Presented ByPresented byAvocados From México

Featured Executives

ON THE PRINT COVER

Armor UP

By Billy Yost

CEO Federico Muyshondt is fighting for BODYARMOR to Become the number one sports drink in america with a little grit and the help of elite athletes and celebrity ambassadors

“The function of design goes beyond the four walls of the restaurants. You have to be conscious of each of the market cultural nuances and digital innovations to allow the restaurant to create strong emotional connections between the guest, brand, and team members.”

OSCAR PELAEZ

Credits

EDITOR
Michele Cantos

DESIGN + DIGITAL ILLUSTRATIONS
Arturo Magallanes

WEB DEVELOPMENT
Jose Reinaldo Montoya

PHOTO
Thomas Dubanowich (Loreno), Lindsey Occhipinti (Gomez), Hannah Hutson (Morales), Bradley Linton (Pelaez), Cass Davis (Muyshondt), David Castillo (Muñoz), David Ochoa (Velasquez), Courtesy of Instacart (Rivas) Courtesy of Insomnia Cookies (Martinez)