Hispanic Executives to Watch: April 2025

We’ve curated a list of 18 inspiring and impressive Hispanic executives to watch in April as they make strides at their organizations and industries

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At Hispanic Executive, we turn our spotlight on business’ most influential Latinos to shape the dialogue on Hispanic leadership and amplify the voices of those driving growth in the global marketplace.

This month, we’re showcasing eighteen Hispanic leaders across human resources, technology, operations, and more who are shaping the future of their industries. They exemplify excellence, innovation, and leadership as they pave the way for 2025 and beyond.

Know a Hispanic leader that should be part of the Hispanic Executive network? Introduce us.

CEOs & Founders

CEO
ASPIRA of New York Inc.

As CEO of ASPIRA of New York, Carmen Diaz-Malvido ensures the organization continues to strengthen the social advancement of Latino youth and families through education and leadership development.

Connect with Carmen Diaz-Malvido on LinkedIn.

President and Founder
Nuestra Cocina Brands

Nuestra Cocina Brands President and Founder Berenice Tenorio is charged with taking the company to a new level. With Mexican gastronomy known around the world, Tenorio looks to expand the Nuestra Cocina brand globally beyond the US.

Connect with Berenice Tenorio on LinkedIn.

HR

VP of People
Tinder

At Tinder, Nora Diaz de Leon is a resilient and innovative leader who is driving culture transformation. She’s also an executive sponsor for the women’s employee resource group.

Connect with Nora Diaz de Leon on LinkedIn.

National Director, Benefits
FirstService Residential

Alex Herrera Rivas oversees retirement plans and health and welfare benefits for more than eighteen thousand employees at FirstService Residential, building plans that create the most impact and retain employees.

Connect with Alex Herrera Rivas on LinkedIn.

VP of HR, Total Rewards, HR Business Partnership & People Analytics
Yakima Valley Farm Workers Clinic

Sergio Vazquez has the pulse on all things HR at Yakima Valley Farm Workers Clinic, where he’s restructuring the compensation model, redoing the HR functions, launching internal communications for benefits, and more.

Connect with Sergio Vazquez on LinkedIn.

Director of People Process & Technology
Teladoc Health

Known as “Yoda” for his calm demeanor with drops of wisdom, Robert Rodriguez wants quicker, faster solutions to help HR business partners, so his goal is to incorporate AI into what he and his team can do.

Connect with Robert Rodriguez on LinkedIn.


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Technology

VP of Technology
Michelin

Vivaldo Moraes Pinto is a perpetual problem-solver, with an eye for finding solutions that can positively impact people and their work. He leverages technology to reduce accidents and make transportation safer, less costly, and more efficient.

Connect with Vivaldo Moraes Pinto on LinkedIn.

VP of Digital Customer & Data
Sweetgreen

Carlos Conde oversees everything from Sweetgreen’s mobile apps to data analysis, looking at machine learning systems that help the kitchens predict how much is needed based on customer behavior as well as the chain’s Infinite Kitchen.

Connect with Carlos Conde on LinkedIn.

Director of Data Quality & Engineering
First American

At First American, Victor Magaña works closely with data engineers and data developers to leverage tech to improve processes, efficiency, and cost-saving.

Connect with Victor Magaña on LinkedIn.

SVP of Engineering, Infinia Intelligent Data Platform
DDN

In his role at DDN, Omar Orqueda leads all new produces as senior vice president of engineering for the Infinia Intelligent Data Platform. He leads by example and empowers people to learn from their mistakes, encouraging an environment of continuous growth and learning.

Connect with Omar Orqueda on LinkedIn.

Director of IT
Boomi

Security is number one for Carlos Castellanos, who has his eye on finding how to leverage AI to fight AI. His passion is to ensure safety so that people can do their job in peace.

Connect with Carlos Castellanos on LinkedIn.

Chief Product Officer
Equifax

The purpose-driven Felipe Castillo has grown with Equifax over the past fifteen years, and the most recent transformation is the organization’s move to the cloud and the ability to leverage new capabilities.

Connect with Felipe Castillo on LinkedIn.

VP of Global Partners & Alliances
Baker Hughes

Carlos Gomez occupies a unique position in the world of digital, particularly in the industrial world. He focuses on fostering strategic partnerships, driving new ecosystem software alliances, and building mutually beneficial digital initiatives.

Connect with Carlos Gomez on LinkedIn.


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Construction & Facilities

Director of Construction, Corporate
Inspire Brands

Lissette Gonzalez plays a pivotal role in shaping Inspire Brands’ corporate infrastructure and oversees the development and execution of high-impact construction initiatives across multiple brand headquarters and facilities.

Connect with Lissette Gonzalez on LinkedIn.

Director of Facilities
Penske

With California moving to go electric by 2035, Manuel Olivas is focused on equipping Penske buildings with adequate charging stations to meet demand of all new cars.

Connect with Manuel Olivas on LinkedIn.

Operations

Chief Supply Chain Officer
Ulta

With the supply chain undergoing a major transformation, results-driven leader Erik Lopez is focused on the use of AI, OMS, and machine learning to optimize fulfillment and drive efficiency at Ulta. This includes a new facility in the works with a go-live target of 2027.

Connect with Erik Lopez on LinkedIn.

SVP and Chief Clinical Operations Officer
Nicklaus Children’s Health System

Dr. Marcos Mestre, a compassionate leader grounded in his work, is focused on expanding patient care to better serve the more than 70 percent of children in the Miami area through Nicklaus Children’s Health System.

Connect with Dr. Marcos Mestre on LinkedIn.

Director of Operations, Southwest
Technimark

A thirty-year veteran in manufacturing, Heber Moya brings strong expertise to the Southwest region for Technimark, where he oversees the largest logistics operation in Texas.

Connect with Heber Moya on LinkedIn.


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