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Rising Stars: Beatriz Lopez

Rising Stars: Beatriz Lopez

Beatriz Lopez is a senior multicultural and digital marketing manager for the Boston Red Sox

Photo by Maddie Malhotra

As senior multicultural and digital marketing manager for the Boston Red Sox, Beatriz Lopez is tasked with keeping the world abreast of one of the most famous baseball teams in the world, particularly those in Spanish-speaking markets. She has also harnessed the legacy of the Red Sox to spearhead community projects, improve living conditions, and lead donation drives for communities that could use a hand.

In the fall of 2023, Lopez was honored as a NextGen Collective 30 under 30 for introducing a whole new generation to one of the most storied franchises in sports while also making the world a better place. Lopez earned as MBA from Boston University’s Questrom School of Business and resides in Boston.


Rapid-Fire with Beatriz Lopez

Who is your favorite athlete or sports hero?

Pedro Martinez.

What advice would you give to young Latinos who want to break into the business of sports?

Don’t be shy about bringing your full, authentic self to the workplace. The sports industry can only benefit from the influence of Latin culture, including our passion, resilience, and hardworking nature.

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