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Rising Stars: Adriene Bueno

Rising Stars: Adriene Bueno

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Adriene Bueno is a first-generation UCLA college graduate and sports business professional who currently oversees LinkedIn’s executives, athletes, and sports community. Working at the intersection of sports, entertainment, and tech, Bueno manages voices on LinkedIn—including prominent athletes like Kevin Durant, Sloane Stephens, and Alex Rodriguez—to business professionals spanning across the sports industry and Fortune 500 companies.

With over ten years in sports at companies including the National Basketball League, Electronic Arts, Adidas, UCLA Athletics, and Los Angeles Clippers, Bueno is enthusiastic about supporting athletes and professionals within and beyond the #LinkedInSports ecosystem to build their professional brand and share their expertise on LinkedIn.

Bueno serves as a sports industry career coach and is the founder of Baller Careers. She’s helped hundreds of business professionals land opportunities in the sports industry. She advises her clients on their applications, résumés, cover letters, networking, interviewing, and salary negotiations. Past clients have successfully secured job offers at companies like National Football League, National Hockey League, Major League Baseball, FanDuel, DraftKings, Anheuser-Busch, Los Angeles Lakers, New York Jets, Minnesota Twins, ESPN, Bleacher Report, Wasserman, Octagon, CAA, NBCUniversal, Disney, FOX Sports, Navigate, Amazon, Adobe, and more.

She has also been featured as an honoree for Sports Business Journal’s New Voices Under 30 and Hashtag Sports’ Creators of Color.

Rapid-Fire with Adriene Bueno

Who is your favorite athlete or sports hero?

Deion Sanders.

What advice would you give to young Latinos who want to break into the business of sports?

My number one piece of advice to young Latinos who want to break into the business of sports is to lean into your community. For many of us, being Latino and having community go hand in hand. And if you don’t have a community in sports yet, don’t worry, you’re not alone! Early in my career, I was in the same boat. To take action, I recommend you start by joining communities like Latinx in Sports and Sports & Entertainment Equity Network, both of which are designed with supporting professionals like you in mind. Nurture these relationships, and over time you’ll see how small and supportive the sports business community can be.

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