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Rising Stars: Adolfo Aguila

Rising Stars: Adolfo Aguila

Adolfo Aguila is a manager, sales at The Spurs Club at The Rock, San Antonio, Legends

Photo by Megan Adgate

Adolfo Aguila is a dynamic and results-oriented professional with a proven track record in the sports industry, currently serving as the manager of sales for the new affinity club vertical for Legends.

Aguila has also played a key role managing the sales for the US Open at the LA Country Club and excels in generating remarkable hospitality sales, which include premium suites and premium ticketing. He also played a key role in shaping the hospitality model for the highest-grossing program and highest-grossing sale in its history.

Prior to the US Open, Aguila was a distinguished premium sales consultant at SoFi Stadium with Legends. He contributed substantial seat license revenue and spearheaded successful new business campaigns. His career began with the Fresno Grizzlies, where he showcased his dedication and leadership. Consistently achieving sales goals and involvement in the community, he became a recipient of the Fresno 40 under 40 award.

Aguila has also been instrumental in refining sales strategies, pricing models, showcase presentation, and go-to-market strategies. He has served as a liaison between key stakeholders, ensuring alignment and attainment of revenue goals. He is also fluent in Spanish, has given back by training upcoming professionals, and is proficient in a variety of sports related technology. Aguila holds a bachelor’s in Kinesiology with a focus on sports administration from California State University Fresno.   


Rapid-Fire with Adolfo Aguila

Who is your favorite athlete or sports hero?

Kobe Bryant has been my sports hero for as long as I can remember. As I’ve grown older, I’ve learned to appreciate more than him hitting a game-winning shot or winning a championship. I’ve learned to appreciate his work ethic; he inspires me to better my craft. 

What advice would you give to young Latinos who want to break into the business of sports?

It’s important to enjoy your journey because everyone has a different start and journey. No job is too small to break into the sports business. You can start by getting an in-field internship or a part-time job. This allows you to find out more about the daily grind in the sports industry.

In the beginning of my career as a security guard in Minor League Baseball and as a student of sports business, I quickly realized that there was much more to sports than what you see on TV. I challenge you to reach out to the front office staff to ask advice but be prepared with questions to ask. Your only goal should be a conversation.

It’s also important to educate yourself on industry trends, while focusing on developing your skills in public speaking, presentation skills, analyzing data, and being a team player. The industry is a lot smaller than you think, and networking with other sports professionals is just as important. Lastly, be persistent, believe in yourself, and keep pushing forward. You will find success. 

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