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The original idea behind Hispanic Executive was simple yet thoroughly profound; I wanted to showcase successful Latinos in a top-shelf way. Apart from a belief that Latino success deserved to be to be showcased in a way that was as glamorous as the executives you read about in Forbes or other mainstream business profiles, there was also a recognition in that simple dream of the void of positive portrayals of Latinos in the media. That idea carried through into the development of the magazine inspired by countless of art and fashion magazines. Holding that first issue in my hands—and seeing the culmination of an idea manifested in physical form—was magical.
Our print issues carry weight and permanence. They are a declaration that reflects who we are as Latinos. We have a presence you cannot ignore. We’ve certainly accomplished this vision for the magazine many times over the past eighteen years across seventy-eight issues. Up-and-coming leaders, directors, and entrepreneurs have graced our pages alongside Fortune 100 CEOs, high-level politicians, and celebrities-turned-business leaders. That vision influences the creative work that goes into showcasing these Hispanic business leaders, regardless of whether they are on the cover or leading off one of our sections.
And I’ve seen that same consideration and care toward the elevation of Hispanic leadership in everything we do, from our digital work to our events to the communities we curate.
Presenting Latinos success in a premier fashion is important. Sharing those narratives far and wide is arguably even more critical. And when it comes to our audience, the one thing that has been clear to me is that our audience growth is exponentially greater digitally.
There is also utility to the content we create. Our content provides us the ability to own our narrative and dispel stereotypes about Latinos, and we hear constantly from executives we profile say, “The article got me the job,” or “This created a new opportunity for me,” or “I met someone because they read my story.”
The digital work we have done the past few years—audio work like The Latino Majority podcast, Publisher’s Circle, digital covers like Orlando Bravo’s—have shown us that there is a clear future in the digital arena. In the industry, digital isn’t new. Hispanic Executive the brand, in all its manifestations, represents American business leadership for tomorrow. That is what’s new.
We have work to do to continue to push the envelope of the brand and what’s possible. That frontier is, first and foremost, digital and events driven.
The Visibility Issue is our last print issue as originally envisioned for Hispanic Executive. In the interim, we will be rethinking how we want to use print to drive our mission. Just as nothing beats in-person gatherings, there is a place in our digital world for the analog. For print as an object, less a mode of communication.
I will miss opening the mail and holding the newest issue of Hispanic Executive. It has been a source of pride for me to see the culmination of our teams’ work, bound by two covers, beautiful design and filled with stories of sacrifice, of perseverance and of triumph found in our community.
To our subscribers, we hope you continue to read the incredible narratives we curate digitally. Trust that we will work hard to rethink how to fulfill that magical feeling that comes with holding the bound book in your hands.
Pedro A. Guerrero
Publisher, Hispanic Executive
CEO, Guerrero Media
