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Own Your Narrative and Change Your Life with Bobby Herrera

For Bobby Herrera, storytelling isn’t just an expression – it’s a movement, mobilizing hearts and minds with each powerful chapter of the Latino narrative. 

Born to immigrant parents in New Mexico, Herrera’s upbringing instilled in him the power of storytelling, shaping his perspective on leadership and community. Today, as the President and CEO of Populus Group and an esteemed author, Bobby continues to champion the underdog narrative, encouraging others to embrace their unique stories. 

As the first Latino member of the Gray Miller Agency and best-selling author of The Gift of Struggle, Bobby ignites hope and offers practical insights for navigating life’s chapters with authenticity and impact. 

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About Our Guest

Bobby Herrera is the author of The Gift of Struggle, a book about leadership and the life-changing lessons we learn through our struggles. He is also the co-founder and president of Populus Group. With a passion for building strong culture and communities through trust and storytelling, his leadership style is about empowerment, connections, and ensuring everyone has the opportunity to succeed.

Bobby grew up in a big family with parents who immigrated to America without much. While this is not an uncommon story, the leadership style and company culture that it inspired is. The belief that everyone deserves the opportunity to succeed is at the core of Bobby’s philosophy in business and in life.

Everyone has struggles and business leaders are no exception. Bobby’s passion is helping others understand how their individual struggles can help them connect with their communities and inspire other is what will ultimately transform their leadership style.

Bobby is a proud Army veteran and currently lives in Portland, Oregon.

Follow Bobby Herrera

Website: https://bobby-herrera.com/

Book: The Gift of Struggle

Twitter: Bobby Herrera

LinkedIn: Bobby Herrera