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Victor Guevara is vice president of competitions and team services at Leagues Cup, a leader at Soccer United Marketing, and a founding member of the Players’ Commission.
An ex-professional football player who played with three Mexican Clubs, Guevara now has two master’s degrees, one in business administration with a leadership specialization and an MBA from the IE Business School in Madrid.
In 2004, he started his corporate career at FMF as a statistics manager, and a few years later he became the International match commissioner for International Association Football Federation (FIFA), which allowed him to participate as assistant general coordinator in the 2009 FIFA U-20 World Cup and as a member of the LOC in the 2011 FIFA U-17 World Cup in Mexico.
When LIGA MX/ASCENSO MX was created in 2012, he was appointed as operations director and member of the disciplinary committee. In 2014, he was named general secretary of ASCENSO MX and a member of the executive committee of the Mexican Football Federation.
In 2016, he was designated head of the new LIGA MX/FMF’s Technological Innovation Center. While holding all these positions since 2012, in 2019 he was appointed as LIGA MX general director of competitions, operations, and development.
Early in 2023, he was invited to join Leagues Cup to lead the new format and structure of the tournament as vice president of this international project between Major League Soccer and LIGA MX.
