As director of partnership and acquisitions, Cynthia Soltero manages relationships with key partners across traditional and emerging media, while serving OneTeam Partner’s licensees, players’ associations, and athlete partners.
Soltero is responsible for identifying and building long-lasting relationships across the media space, and she works across the company focused on helping athletes maximize their name, image, and likeness. Since joining OneTeam Partners in 2021, Soltero has been instrumental in developing and refining media and distribution strategies as well as being a strategic partner to the entities OneTeam serves.
Prior to joining One Teams, Soltero served as director of acquisitions and league relations at Fox Sports for a decade, where she was responsible for negotiating and managing global partnerships across major sports leagues, including National Football League, NASCAR, Major League Baseball, Major League Soccer, Union of European Football Associations, International Association Football Federation, Liga MX, among others.
Soltero is a bilingual graduate of University of California, Los Angeles, where she majored in global studies and she received her MBA at IE Business School in Madrid. Currently, she resides in Los Angeles with her partner Randy and their Frenchie.