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Federico Muyshondt is fighting to make BODYARMOR Sports Nutrition the drink of choice of elite athletes, celebrity ambassadors, and health-minded consumers. The Miami-born CEO of Salvadoran heritage recently graced the cover of Hispanic Executive’s inaugural food issue. In his feature, he shares his path to achieving the American dream, influenced by early experiences such as his childhood fascination with grocery stores and watching The Price is Right with his grandmother, as well as the late Kobe Bryant’s early investment and the “mamba mentality” that still runs through the business. Under Muyshondt’s leadership, BODYARMOR has risen to remarkable success, challenging giants like Gatorade and embarking on high-profile partnerships with athletes and celebrities including Jennifer Lopez.
Immerse yourself in Federico Muyshondt’s cover story of The Food Issue:
