Lizzy Feliciano is privy to the world’s largest database of legal and public-record information

She uses this access to keep LexisNexis’ health-care partners competitive, informed, and risk proof

Anyone who has ever spent time at business or law school knows the name LexisNexis. Through the efforts of people like Lizzy Feliciano, however, LexisNexis has become more than just a database. As director of health-care marketing for LexisNexis, it’s Feliciano’s job to keep health-care professionals and organizations informed, competitive, and risk proof. “I saw the opportunity to come in this new department in early 2010 and set the groundwork for positioning ourselves in the marketplace,” Feliciano says.

Feliciano had been working under Reed Elsevier—LexisNexis’ London and Amsterdam-based parent company with revenue of $9.59 billion in 2011—since 1998, but after LexisNexis reassessed its commitment to health care in 2010, Feliciano was inspired to jump at the new opportunity to move over to the Reed Elsevier subsidiary. “I love it when things are new, because you can be part of the fabric that becomes the business itself,” Feliciano says.

A leader in the research service industry since 1997, LexisNexis hosts the world’s largest database of legal and public-record information, with more than 34 billion sources adding to over 30 terabytes of data on 11 mainframes. But beyond providing data storage and access, LexisNexis offers professional solutions in everything from identity management to data and analytics, and one of the challenges Feliciano had to address out of the gate was redressing the idea that LexisNexis was merely a research company. “We have access to the largest public-record database in the industry, and what that means is that we know a lot about people and that’s what health care is about—people,” Feliciano says. “In health care, we’re looking at that information to help identify risks, such as fraud or abuse, and figuring out how to help our customers mitigate that risk.”

Feliciano says it has been a highlight for her to see how the core messaging and value propositions resonate with the industry she’s serving. “Health care is growing, and with that, we see in a continuous rise in fraud and abuse, so there’s a lot of attention on what are things we can do to curb this,” Feliciano says.

A company like LexisNexis, with access to such a large amount of data, can often be misunderstood by the marketplace. “This has less to do with the information you have, and more to do with how you use it,” Feliciano explains. “Our mission is to leverage information in a way that protects not only business interests, but the individuals served as well.”

Feliciano’s multifaceted work within LexisNexis also translates into her personal life, where she is the mother of twins, copastors a Hispanic church, and is an active member of her immediate community. But rather than getting overwhelmed by these myriad responsibilities, Feliciano sees them as mutually beneficial. “Even through working with LexisNexis, I’ve seen that there is a lot of risk out there in the world,” Feliciano says. “This makes me more careful about the day-to-day decisions I make, and it’s my job with LexisNexis or whether I’m counseling a family, to help these people better understand the risks involved in their decision-making.”

As the health-care industry continues to evolve and progress—Feliciano is focusing on getting the message out there and seeing LexisNexis become more ingrained in the operation of health care, across the public and private sectors. “I think there are things we can do that we haven’t even yet discovered, and that’s exciting,” she says.