Search Results for: "marketing"
Tampico Beverages’ Marta Gerdes is the voice of a brand for a new generation of consumers.
Staying ahead of the curve, Luis Ortiz sets a course for marketing innovation.
Janet Santana of Altria International Sales on developing relationships between brands and consumers
PepsiCo’s Carlos Saavedra discusses his rise at PepsiCo, his unique perspectives on marketing to a Latino audience, and his advice for up-and-coming marketing leaders.
Cesar Rolon of Imagen Marketing Consultants leads a multicultural marketing crusade.
Adolfo “Al” Aguilar has always thrived on being the underdog. With the help of wife Gisela Girard, he founded Creative Civilization, a new breed of advertising agency; one that happens to be Hispanic-owned and operated, but is responsible for total marketing.
Ana de la Cerda is a Latina immigrant in a leadership position at Áegis Living who uses her story and her influence to open doors for others
Federico Rubistein details how partnering with DatosClaros gives companies an edge amid unstable market conditions
Four Seasons Hotels and Resorts wants to make employee opportunities a standard, not a luxury
As AI access and use expands, digital trust erodes. Brands must prioritize authentic communication to rebuild trust with their audience, writes Diego Lastra.
In an exclusive Q&A with Hispanic Executive, founder Joe Laresca shares the importance of launching NOISE LATIN and marketing to the Latin audience
VIDA President and CEO Felida Villarreal knows how to advocate for and empower the Rio Grande Valley community. She is on a mission to bring opportunities to the valley and build a future where success is not limited by geography.
As leaders, we need to create a pathway for unity and create workplaces that empower everyone, writes Norlan Hernández Blandón
Alex López Negrete, cofounder of the largest Hispanic-owned ad agency in the U.S., has spent four decades helping corporate America connect with Latino audiences—and he’s just getting started.
We’re showcasing seven impressive Latinos in law to watch as they make waves at their organizations and help the next generation of legal leaders along the way
Discover our editorial mission to uplift Latino leaders, inspire executives, and close opportunity gaps through impactful storytelling
Superior Grocers is poised for some serious expansion in the next few years, starting with Las Vegas
Latino customers are an integral part of T-Mobile’s success story. Diego Osuna outlines how that journey has unfolded through the intersection of value, connectivity, and culture.
Hyundai North America COO Claudia Márquez shares how she’s found success as a Latina in the luxury automotive industry—and how she’s helping other Latinas to do the same
