How Avocados Shape American Identity with Alvaro Luque
For Alvaro Luque, marketing strategies that promote avocados and celebrate the rich heritage of the Latino community will always be the way to go.
With a career marked by groundbreaking initiatives, including AFM’s historic Super Bowl advertising campaigns, Alvaro has solidified his reputation as a trailblazer in the marketing world. His dedication to authenticity and cultural resonance has propelled AFM to unprecedented success. He’s also sparked meaningful conversations about diversity, inclusion, and representation.
Alvaro shares insights into the complexities of bicultural identity, the evolving landscape of marketing to a multicultural nation and the transformative power of storytelling – something we especially champion here at The Latino Majority. Through his experiences and wisdom, get inspired to embrace your own cultural heritage and contribute to a more inclusive society.
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About Our Guest
Alvaro Luque has transformed the produce industry by delivering innovative marketing strategies that not only defy established paradigms but also deliver impressive results. With more than 30 years of marketing experience in the CPG and produce industries, Alvaro has successfully built a brand in a brandless category. Under Alvaro’s leadership, Avocados From Mexico (AFM) has led the growth of U.S. avocado consumption to more than 2.5 billion pounds per year, and today, 8 in 10 avocados in the U.S. come from Mexico. Alvaro’s vision for making AFM the first fresh produce brand to advertise in the Super Bowl is one of many industry firsts that have positioned AFM as the most preferred brand of avocados in the U.S. and one of the most innovative produce companies in the world.
