Cindy Fecher

Cyndi Fecher

592 Articles Published | Follow:
A Storm Brews in Oklahoma City

NBA marketing guru Jason Quintero takes us behind basketball branding.

After an Acquisitive Decade, a Diversified Company Emerges

Always aware of sequestration, biodefense company Emergent aims to diversify.

Inside Job

Northrop Grumman does its part to close the STEM gap by grooming Latino talent.

Returning to Roots Through Mentorship

When Aixa Velez was a senior in high school, she was nominated for a scholarship…

The Admissions Ambassadors

One organization dismantles the barriers to higher education for first-generation Hispanic-Americans.

Seniors Get Tech Savvy

AARP shepherds seniors through the age of technology.

An Eye for NFL Talent

Redskins pro scout Alex Santos on building a championship team.

Global Media Gets a Local Perspective

Legal is local. Larissa Zagustin keeps Viacom compliant in new markets.

LatinWorks on Marketing to a Mindset

A-list agency LatinWorks’ key to winning the Hispanic-American consumer.

An inventive approach to intellectual property

“Most firms back up the bus and unload as many high-paid consultants as possible. We act more like a SWAT team.”

Yahoo Prioritizes Search-Engine Diversification

Yahoo capitalizes on the overindexing Hispanic demographic with diverse mobile offerings.

Hispanic Voter Insight From New Jersey’s Democratic Chairperson

What the Democratic Party must do to earn New Jersey’s Hispanic votes.

Western Union Finds Points of Passion to Earn Hispanic Business

The link between money transfers and moviegoers.

Storytelling Through Social Media

Jose Boza reveals how to generate return on your social media investment.

Meet Chicago’s Super Couple

Pat Pulido Sanchez and Manny Sanchez are partners in their prime, leveraging their success for good and making time for one another.

Corporate Producer Turned Internet Crusader

The story of a corporate soldier who defected for his own crusade on the Internet frontier.

The Sun Never Sets on the Carnival Empire

General counsel Arnaldo Perez talks about his more than two decades as head of legal for Carnival Corporation and its expansion toward every corner of the world

ABC’s Commitment to Diversity Pays Off

It was like a mini United Nations. The class of 1991 at the American School…

Shifting Gears in Motor City

How Hispanics are contributing to Detroit’s comeback story.

Epson Projects a New Image Southward

The differentiation is in the details. How Epson used a nuanced approach to win business in Mexico.

Counsel Evolves with Technology

Telecom demands niche expertise from general counsel.