Billy Yost

Billy Yost

Billy Yost is a copywriter and storyteller whose work explores leadership, business, culture, and the people shaping today's organizations. Drawing on a background in brand strategy, editorial writing, and digital media, he crafts compelling narratives that connect audiences with the ideas and leaders driving meaningful change. His experience spans both traditional and emerging platforms, with a particular interest in storytelling, branding, and the evolving role of social media in business communications.

362 Articles Published | Follow:
Boris Gartner Brings Fútbol to North America

In 2018, Boris Gartner needed a challenge. He found it as being a key driver for expansion of soccer both as CEO of LALIGA North America and partner at Relevent Sports.

Henry Artalejo
Henry Artalejo Is Not Your Typical HR Leader

To build out a comprehensive people strategy at Griffith Foods, Henry Artalejo leads with a philosophy of cocreation and inviting constructive conflict to achieve the organizations’ purpose

Nilson Pepen
Nilson “Junior” Pepén Is the Red Sox’s Spanish-Language Voice

Play-by-play announcer Nilson “Junior” Pepén shares the move he made for love and how he found his niche within sports broadcasting in Boston

Brenda L. Sanchez-Pineda
Brenda L. Sanchez-Pineda on Leading with Courage

HR expert Brenda L. Sanchez-Pineda is a mentor, advocate, and inspiration for Latinas who want to grow

Janet González Tudor
Janet González Tudor Tackles Complex Projects at HDR

How Janet González Tudor tripled her team in three years, took on a new promotion, and continues to find new ways to serve communities

Carmen Candelaria
Carmen Arrieta-Candelaria Fulfills Her Own Promise to the Public

Carmen Arrieta-Candelaria reflects on family and a passion for service that has made her a public education advocate at Fort Worth Independent School District

Lisseth Zouhbi
Lisseth Zouhbi Inspired to Grow at CCRC

Almost twenty-five years in luxury hospitality, Lisseth Zouhbi transitioned to the nonprofit industry to support the growth of Child Care Resource Center and focus on internal development

The Decade of the Mexican Avocado

Avocados From Mexico and CEO Alvaro Luque celebrate ten years of making avocados a delicious new mainstay of the American diet

Monica Ramirez
Mónica Ramírez Advocates for Migrants, Latinas, and Justice

Activist Mónica Ramírez reflects on twenty years of advocacy, the many issues afflicting Latinas and migrants, and the changing face of rural America

Chayanm Garcia
Chayanm “CJ” Garcia Is a US Army Combat Veteran, a Leader, and an Inspiration

Chayanm “CJ” Garcia navigated an arduous path to law, transforming life’s challenges into a foundation of strength and leadership

Catalina Laverde
Catalina Laverde Sets Promises—and Fulfills Them

How Catalina Laverde took ownership of her life and career to set the course not only for herself, but also to show other Latinas how they can do the same

David-Carballido-Lalo-Gonzalez-Lalo-Spirits-1080x1080-thumbnail
LALO Tequila Pays Tribute to Three Generations of Excellence

Lalo González and David Carballido talk the origin and the legacy of LALO Tequila

Roger Carrillo Mondelez
Roger Carrillo Grows Through Roles and Continents

Roger Carrillo redefines what a global mindset means at Mondelez International

Carlos Salcines
Carlos Salcines on What One Big Movie Can Do for a Community

Carlos Salcines talks about the power of diverse representation on and off screen at Warner Bros. Pictures

Helena-Rodriguez-University-of-Arizona
Helena Rodrigues Knows the Importance of Emotional Intelligence

Helena Rodrigues is a VP and CHRO at the University of Arizona, a mother of two, and a fierce advocate for her team members

Juliana Nunes
Juliana Nunes Finds Purpose

As part the leadership team at Johnson & Johnson, Juliana Nunes finds her purpose harnessing tech for the betterment of the organization’s people

Carlos Rivas Instacart
Carlos Rivas Builds a Culture of M&A at Instacart

Carlos Rivas didn’t plan to go in-house many years ago, but he’s glad he stayed open to change and recently joined the grocery technology company

Kiko-Ochoa
Kiko Ochoa Operates on Trust

Kiko Ochoa joined Netflix because he was drawn to its groundbreaking approach to talent management. He now works to further a culture of transparency, trust, and respect.

Mario Cabrera
Mario Cabrera Embraces Hispanic Values at Boehringer Ingelheim

Mario Cabrera didn’t want to become someone else to get ahead, and he didn’t have to at Boehringer Ingelheim

Alex Quevedo
Alex Quevedo on 25 Years of Big Moves at ADP

Alex Quevedo reflects on big moments, big priorities, and inspiring future leaders as President, HR Outsourcing and PEO at ADP

Esteban-Velasquez
Esteban Velasquez Takes 7-Eleven Global

Esteban Velasquez continues to grow his career at 7-Eleven International by supporting executives, international licensees, and master franchisees in nineteen countries and regions