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Brandon Cisneros, an Ecuadorian American born in Edison, New Jersey, and raised in Perth Amboy, proudly carries both his Ecuadorian and Chilean roots. He leads marketing and communications for the Greater Philadelphia Hispanic Chamber of Commerce (GPHCC), overseeing everything from design and digital strategy to event promotion and storytelling. Beyond his role at GPHCC, Cisneros is a growing content creator, entrepreneur, and nonprofit board member, passionate about using his skills to uplift his community.
What is your greatest career accomplishment to date?
My greatest career accomplishment to date has been elevating the visibility and impact of the GPHCC’s social media & digital communications. Since joining the team in late 2023, I’ve grown our social media presence significantly across multiple channels, improved our email newsletter open rates through targeted content and audience segmentation, and have driven thousands of new site visits to our website through an organic SEO strategy and an updated website user experience. I also spearheaded strategic influencer collaborations that helped us reach new audiences on our Dine Latino channels and have helped drive meaningful support for Latino-owned restaurants in the Greater Philadelphia area. It’s been rewarding to see the initiative grow each time and make a real difference for the businesses we serve.
What is your greatest personal accomplishment to date?
My greatest personal accomplishment to date has been starting my own business, CISNE Ventures, and building it from the ground up into a full-service marketing agency. Alongside that, I launched TriStateSips, a passion project that’s grown into a vibrant content platform highlighting local beverage experiences across the tri-state area. Both ventures have allowed me to combine creativity, strategy, and community-building in ways that truly reflect who I am.
What do you do today to impact your community?
Today, I impact my community through my role as a board member of ALPFA NJ, the professional chapter of a national organization dedicated to empowering Latino leaders. ALPFA’s reach and influence across the country is inspiring, and I’m proud to contribute locally by supporting professional development, mentorship, and networking opportunities. This year, our chapter was also honored as ALPFA’s “Professional Chapter of the Year” for the second year in a row, a testament to the impact we’ve made in advancing Latino leadership in New Jersey and beyond.
Where do you see yourself in five years?
In five years, I hope to grow as an entrepreneur and have my 3 businesses running successfully and self-sufficiently, allowing me to focus more on growth, creativity, and giving back to my community. I also plan to be completely free of my student loan debt, creating more financial freedom and stability in my life. Ultimately, I want to be in a place where I can mentor others, especially young Latino professionals & students, and help open doors the way others have done for me.
What is the biggest issue that you want to help solve, and why?
The biggest issue I want to help solve is the lack of access to higher education and early career opportunities for Latino students. As a proud first-generation graduate, I understand how critical support, guidance, and representation are in shaping a student’s path and their journey as an early-career professional. I’m passionate about creating more equitable pipelines that help Latino students not only reach college but also thrive in their careers—with the mentorship, resources, and opportunities they deserve.
What is a moment when you realized the impact of your work?
A moment I realized the impact of my work was during a small business event with the GPHCC, where Latino entrepreneurs shared how our support helped them grow and sustain their businesses. That same sense of purpose carries through my work mentoring Drexel students as an alum and empowering Latino professionals through ALPFA. Seeing people gain confidence and access because of something I helped build or contribute to is always a reminder of why I do this work.
What advice would 10-year-old you be shocked to hear you followed?
Ten-year-old me would be shocked to hear that I went to college, graduated as a first-generation student, and even started my own business. Back then, the idea of higher education and entrepreneurship felt so far out of reach—but I pushed through the uncertainty and took risks I never imagined I could. I followed a path that no one in my family had taken before, and that’s something younger me would’ve never believed was possible.
What’s a cultural tradition that always brings you joy?
One cultural tradition that always brings me joy is making quimbolitos with my grandma during the holidays. It’s a traditional Ecuadorian dessert—like a sweet, steamed cake wrapped in banana leaves—and making them together fills our home with warmth, laughter, and the comforting smell of vanilla and cornmeal. It’s a reminder of my roots and the love passed down through generations.
What song do you listen to that motivates you?
A song that always motivates me is “You Don’t Even Know Me” by Armand Van Helden. Released in 1999, it’s become a staple in classic house music with its infectious beat and soulful vocals. Beyond the energy it brings, the lyrics remind me to stay true to myself and not let others define my journey—a message that still hits just as hard today.
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Connect with Brandon Cisneros on LinkedIn, Instagram, and TikTok.
