More than 36 million Latinos are eligible to vote in the 2024 presidential election, and there is undeniable power that Latinos hold at the ballot box.

Join Hispanic Executive as we uncover the rising influence of young Latino voters, the untapped potential of unregistered voters, and the effort to combat misinformation in Latino communities. Hear from seasoned CBS News journalists on what it will take for campaigns to connect with this diverse electorate.

Through insightful stories, resources, and expert interviews, we aim to provide a comprehensive understanding of the Latino political landscape and its impact on the 2024 presidential election.

Discover the power and potential of the Latino Vote.

The Battleground States

where the latino vote matters most

A look at the battleground states where the growing Latino vote will decide the 2024 US election

 

Key Battleground States

Arizona

More than

855,000 Latinos

are expected to cast ballots in Arizona in 2024, mirroring the 2020 Latino turnout and an increase of 57.5% from 2016. Source: NALEO Education Fund

 

1 IN 4

Nearly one in four Arizona voters is expected to be Latino (23.5%), mirroring the Latino share in 2020 and a 19.8% increase from 2016. Source: NALEO Education Fund

Florida

More than

2 million latino

voters in Florida will make their voices heard at the ballot box in 2024, an increase of 13.8% from 2020 Latino turnout and 31.2% from Election 2016 Source: NALEO Education Fund

 

1 IN 5

One in five Florida voters is expected to be Latino (20.0%), mirroring the Latino share in 2020 and 2016. Source: NALEO Education Fund

Texas

More than

2.8 million Latino

voters in Texas will make their voices heard at the ballot box in 2024, mirroring the 2020 Latino turnout and an increase of 47.8% from Election 2016. Source: NALEO Education Fund

 

1 IN 4

Nearly one in four Texas voters is expected to be Latino (24.1%), mirroring the Latino share in 2020 and a 19.8% increase from 2016. Source: NALEO Education Fund

Nevada

Nearly

280,000 Latino

voters in Nevada will make their voices heard at the ballot box in 2024, an increase of 15.5% from Election 2020 and 40.8% from Election 2016. Source: NALEO Education Fund

 

1 IN 5

Nearly one in five Nevada voters is expected to be Latino (18.7%), mirroring the Latino share in 2020 and a 14.0% increase from 2016. Source: NALEO Education Fund

Pennsylvania

More than

579,000 latino

are eligible to vote in Pennsylvania, a state where Latinos are rapidly growing in number and comprise 6 percent of electorate.

 

53.4%

of Pennsylvania’s Latino eligible voters are of Puerto Rican descent, with the next largest groups being Mexican, Dominican, Cuban, and Colombian. (Source: Latino Data Hub)

Articles

Janet Peguero

Empowering Change Through Active Listening: Janet Peguero

Bronx Deputy Borough President Janet A. Peguero’s best advocacy tool is active listening. The trailblazer shares how to approach this election cycle.

BY VIVIAN NUÑEZ

Young Latino Voters

The Rising Power of Young Latino Voters

With millions of young Latino voters coming of age, their impact on the 2024 presidential election cannot be ignored. Explore their growing influence.

BY LOLA MÉNDEZ

Unregistered Latino Voters

The Untapped Potential of Unregistered Latino Voters

A look into mobilizing 12 million unregistered Latino voters across the US ahead of the 2024 presidential election

BY LOLA MÉNDEZ

Combating Misinformation that Targets Latino Communities

Combating Misinformation that Targets Latino Communities

In an age of misinformation, organizations take up the gauntlet to expand media literacy and adapt fact-checking for Latino communities in the digital age

BY XIMENA N. BELTRAN QUAN KIU

CRACKING THE CODE:
Unlocking the Latino Vote in 2024

With Latinos poised to be a pivotal force in the 2024 election, CBS News’ Mark Lima, Ed O’Keefe, and Fin Gómez offer an inside look at what it will take for campaigns to authentically connect with this diverse electorate. From representation in media to policy priorities, these seasoned journalists break down the factors that could sway the Latino vote.

PHOTO + VIDEO BY CASS DAVIS    WORDS BY FRANNIE SPROULS
Latino political leaders opening image featuring Jeremy Martinez

Meet Latino Political Leaders Empowering the Latino Vote

Three Latino political leaders on how they got into politics and see the faces of their family and friends in the faces of all Latino community members

BY VIVIAN NUÑEZ

Hisplaining Rediscovery of the Latino Vote

Hisplaining the Quadrennial Rediscovery of the Latino Vote

It’s that time again—Democrats and Republicans alike are rediscovering that Latinos hold the key to winning the White House for the next four years

BY LAURA MARTÍNEZ

The New Latino Media Playbook for 2024 featured image

The New Latino Media Playbook for 2024

Throw out the old media expectations to reach a Latino electorate that is increasingly younger and bilingual or English dominant

BY XIMENA N. BELTRAN QUAN KIU

Unlocking the Power of the Latino Vote

A 2024 resource guide to understanding the Latino vote

The Latino vote is not a monolith. As the 2024 election approaches, it’s crucial to understand the evolving dynamics of this influential voting bloc. From combating misinformation to mobilizing the next generation of engaged citizens, this resource guide aims to empower Latino voters and shed light on the key issues and races shaping the political landscape.

Voter Registration:

Your Guide to Making Your Voice Heard

Exercising your right to vote is the cornerstone of a thriving democracy. Here’s everything you need to know about voter registration:

1. Check Your Voter Registration Status

Visit vote.gov to verify your registration status and find information specific to your state.

2. Register to Vote

If you’e not registered, follow the prompts on vote.gov to complete the process online or request a mail-in registration form.

3. Update Your Registration

If you’ve recently moved or changed your name, update your voter registration information to ensure you can cast your ballot without any issues.

4. Deadlines and Requirements

Each state has its own deadlines and requirements for voter registration. Stay informed by checking your state’s election website or contacting your local election office.

PODCASTS

Stay Informed and Engaged

Podcasts offer a convenient way to stay up-to-date on political news, analysis, and discussions. Here are some recommended podcasts to consider:

The Latino Majority: Hispanic Executive’s Podcast →

Featuring guests like Julie Chavez Rodriguez, this podcast explores the impact of the Latino vote and the issues shaping the political landscape, among other things like business leadership insight and advice from prominent Latino leaders.

The Latino Vote→

Hosted by Chuck Rocha and Mike Madrid, this podcast offers insights into the Latino vote from both Democratic and Republican perspectives, with insightful, accurate, unbiased, and timely information relating to Hispanic voting patterns and inclinations.

Latino Rebels Radio→

A weekly podcast covering news, politics, and culture from a Latino perspective.

Latino USA→

A long-running podcast that delves into the diverse experiences of Latino communities across the United States.

Nationaly→

A limited-edition podcast series unpacking the swing states pivotal to the US 2024 general election, focusing on minorities—specifically immigrants and people of color

Additional Resources

For more comprehensive information and resources related to the Latino vote, consider exploring the following organizations:

Voto Latino→

A nonprofit organization dedicated to empowering Latino voters and promoting civic engagement.

UnidosUS→

The nation’s largest Hispanic advocacy organization, with a focus on voting and political empowerment.

NALEO Educational fund→

A nonprofit organization that facilitates full Latino participation in the American political process.

 

Remember, your vote is your voice. Stay informed, engaged, and exercise your right to shape the future of your community and the nation.

CREDITS

EDITORIAL DIRECTOR
Frannie Sprouls

CONTRIBUTING EDITOR
Nichole Shaw

VIDEO
Cass Davis

ART DIRECTION + DESIGN
Arturo Magallanes

Contributing Writers
Ximena N. Beltran Quan Kiu, Vivian Nuñez, Lola Méndez

WEB DEVELOPMENT
Jose Reinaldo Montoya

VISUALS
Finalis Valdez (Peguero); vesperstock/AdobeStock.com (Young Voters); ungvar/AdobeStock.com (Unregistered Voters); golubovy/AdobeStock.com (Combating Misinformation); Cass Davis (CBS News); Samantha Ng (Political Leaders); Arturo Magallanes (Hisplaining); Gorodenkoff/AdobeStock.com (Latino Media)