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Caroline Alvarado is the bilingual digital marketing coordinator for the New York Red Bulls, focusing on Hispanic marketing initiatives through email marketing and influencer marketing.
The club recently launched a rebranded Spanish newsletter, Después de los 90, and has invited and hosted over forty Latino influencers to New York Red Bulls matchdays, which garnered millions of impressions primarily through Instagram.
Rapid-Fire with Caroline Alvarado
Who is your favorite athlete or sports hero?
My favorite athlete is Lionel Messi. His impact on and off the pitch is remarkable, and his team player attitude is one to respect.
What advice do you have for young Latinos wanting to break into the sports industry?
My advice to young Latinos wanting to break into the sports industry would be: don’t let rejection get you down. Someone will see your passion and experience and give you a chance. Take all opportunities, whether in sports or not, to gain experience and when you do get that job, no olvides tu cultura!
