Teresa Barreira Was Raised to Be a CMO
Featuring Teresa Barreira
For most ten-year-olds, managing a grocery store would be daunting. For Teresa Barreira, it was a learning experience.
Growing up in a small village where her parents ran three businesses, Barreira discovered what it meant to be entrepreneurial and scrappy. That background—in combination with an unflinching pride in her heritage—informs her today as a marketing and thought leader who sits as Global Chief Marketing Officer at Publicis Sapient.
It also inspires her work with younger generations of Latinos who don’t see careers in marketing as viable options. Barreira knows that a diverse perspective in marketing makes the product, the solution, and the company better. She’s seen the proof her entire career—and she wants to see more of it.
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About Our Guest
Teresa Barreira is a transformational leader and innovator. Currently, she is the Chief Marketing & Communication Officer at Publicis Sapient. Barreira’s creative thinking coupled with her 25 years of global B2B marketing expertise has enabled her to break the mold of traditional marketing in Technology and Service companies. A dynamic and fast-paced changemaker, Barreira has reinvigorated the Publicis Sapient brand, repositioning the company to drive profitable growth and become a leader in digital business transformation. She created an agile operating model to focus on speed, data, and innovation and built a multi-disciplinary, multi-cultural global team, to foster diversity and inclusion. Most recently Teresa created and launched a new immersive platform, the first of its kind, shifting content creation from linear engagement to an interactive experience. Under her leadership, marketing-influenced revenue has more than tripled.
Teresa was formerly CMO for Deloitte Consulting LLP where she helped drive over $8 billion in revenue. During her tenure, she transformed the company’s approach, realigning marketing to drive growth and become data driven. Teresa has held numerous leadership positions with technology companies including IBM and Accenture and startup software organizations such as Lotus.
Barreira is known for her passion to innovate and think differently, she embraces the unknown and operates with fearlessness. A recent recipient of the Gold Stevie Award for Female Thought Leader of the Year and the Silver Stevie Award for Female Executive of the Year, Teresa makes the complex simple and converts challenges into opportunities. A proud Hispanic and a native of Portugal, she’s lived and worked in the US, Canada, and Europe, and spent most of her career leading teams through transformation, launching new companies, brands or lines of business, and cultivating a culture of experimentation and learning. Teresa has authored several articles and been the subject of many interviews on marketing, digital transformation, brand experience, and diversity & inclusion.
