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As chief revenue officer for the Rose Bowl Stadium, Monique Reaves is the first Latina executive of the Rose Bowl Operating Company. She is responsible for all concert and sporting event bookings. Leading the charge on revenue management and generation for Americas Stadium, she also oversees and supports stadium sponsorship, enterprise events, and premium seating sales departments.
Most notably, Reaves booked the Rose Bowl Stadium’s first sellout concert of two consecutive nights by a female artist of Latin-American descent, Karol G. She has been part of the sports and entertainment industry since 2009, following a successful internship with America’s Stadium, receiving national accolades for her risk-taking revenue ventures.
Prior to joining the Rose Bowl Stadium, Reaves held positions with American Golf and Lucky Strike Entertainment.
Monique graduated from California State University, Long Beach, and resides in Rancho Cucamonga, California, with her family.
