Our annual Leading Latinas series honors the power, impact, and potential of Latina executives, innovators, and leaders. We showcase the challenges these Latinas have overcome and how they are paving the way for the next generation of leaders in America.

Margarita
Rivera

Global Chief Information Security Officer
Carnival Corporation

Marcela
Lopez

Vice President, International Tax Advisory
and Transfer Pricing
Paypal

Patricia Pacheco
de Baez

Managing Director, Senior Private Client Advisor, Business Development Lead-Diverse Segments
Bank of America

DIGITAL COVER

Liz Castells-Heard Has Been Saying It All Along. Are You Listening Yet?

How Liz Castells-Heard and INFUSION by Castells energize brands through transculturation to reach diverse consumers — and yes, that means everyone.

 

Written by Billy Yost    March 11, 2026

Tatiana
Vargas-Tietjen

Corporate Legal Counsel
Goya Foods, Inc.

Alejandra
Velázquez

Head of Regional Government Relations – West
DoorDash

Margita
Thompson

Chief Corporate Affairs Officer
Aventiv Technologies

“Effectiveness lies in strategically knowing how and when culture matters, where there’s a gap or opportunity, where intersections exist, and how to authentically bring that to life.”

 

 

Liz Castells-Heard

Chief Executive Officer & Chief Strategy Officer
INFUSION by Castells

Credits

Design Arturo Magallanes

Photo Manager + Video Director Cass Davis

Web Development Jose Reinaldo Montoya

Client Services Manager ANDREW EVANGELISTA