From humble beginnings to start-up, tech, and digital strategy expertise, Hewlett Packard Enterprise’s Carlos Quezada shares his insights with the next generation of immigrant professionals

By Noah Johnson
Photos by Winni Wintermeyer
Design by Arturo Magallanes

A few years ago, Carlos Quezada had a dream that he was being interviewed.

“I was sitting in a radio or podcast studio with a microphone in my face, talking about a book I had just written,” he recalls. “The title of the book came to me in the dream too. It was called The Immigrant’s Survival Guide to Silicon Valley.”

While he hadn’t written that book yet, the task was a logical next step for the vice president of customer experience, strategy, automation, and enablement at Hewlett Packard Enterprise (HPE). The son of Mexican parents bounced between Mexico and the US during his adolescence before finally settling in the US when he was fourteen. He’d go from barely finishing high school and feeling like an imposter among his industry peers to becoming a decorated leader with over two decades of experience in start-ups, technology, customer strategy, and people leadership. He had an inspiring story to tell.

For Quezada, a man of faith, the dream about writing a book was a sign. He was already sharing his wisdom with mentees, college students, and his team at HPE, but he knew that his story could have a broader reach.

“Immigrants share a lot of virtues [like a strong] work ethic, survival instincts, the hustle, the grit, but also the imposter syndrome and even a bit of a victim mentality once we’re here,” he says. “Having sat on a number of panels and mentoring a lot of people, I felt like there were a lot of reoccurring themes that we talk about. So, rather than responding to it on a one-on-one basis, I thought it would be best to share with the masses.”

He started writing, motivated to help young immigrants, college students, and early career folks wrestle with their realities and to inspire them to pursue their dreams. As Quezada continues to pen his magnum opus, he reflects on his journey and the lessons learned, and offers a career’s worth of advice.

Humble Beginnings

Quezada came of age in a small farming community in Degollado in Jalisco, Mexico, among hog farms and corn fields. Since his dad, a migrant farmer, often traveled to the US for work, he split his childhood between the two countries. At times, that made school a challenge.

“I really didn’t have a sense of belonging and I had to make new friends every time we moved,” the VP says.

High school wasn’t any easier. Navigating a new culture and language made it hard for Quezada to be successful. After failing a final requirement class his senior year, he couldn’t walk the graduation stage with his classmates that spring. The expression in his father’s eyes when he told him the news tore Quezada apart.

“The look of disappointment just killed me,” the VP recalls. “I recognized at that moment that this was why my parents came to the US, to give us better opportunity, and I felt like I failed them.”

Quezada committed to making it up to them, graduated in the summer, and set his eyes on attending college as a first-generation student. At first, he didn’t know what he wanted to pursue, but, ultimately, a cursory interest in computers led him to a systems administration and networking degree at a local trade school.

That education helped him snag a six-month contract at a tech company that was building out automation infrastructure. In that role, he let his curiosity guide him, often asking his colleagues how the systems and equipment worked. He also had a knack for connecting with others, including company leaders. When he found out that the CEO and vice president of engineering were traveling to Mexico City for an important meeting, he jokingly offered to translate for them. They took him up on it.

“The meeting was with the largest Mexican cellular carrier, Telcel, and when we got there, I actually took over and forgot to translate,” Quezada recalls. “I was just answering the questions directly because I knew them based on what I did for work.”

They walked out of the meeting with a provisional nationwide contract and worked with a start-up company that would help bringing cellular telemetry messaging to Mexico. When they got back to the US, the leaders hired him for a full-time role to help manage technical and business relationships with nationwide cellular carriers.

“I feel fortunate because as a VP, I’ve held every job on the way here. So, when it’s time to make decisions, I can empathize with what I’m asking people to do and how realistic it is.”

Carlos Quezada
VP of Customer Experience,
Strategy, Automation & Enablement
Hewlett Packard Enterprise

Setting the Example

Today, Quezada is a vulnerable and empathetic leader who’s transforming his industry with a digital-first approach to customer success and customer experience at HPE, which has garnered its fair share of recognition and rewards. The most exciting part of that work is seeing the individuals on his team grow and evolve.

“None of the folks on my team have done this before, so everyone has a chance to bring innovation to the things we’re doing,” he explains. “Being able to empower my team to come up with these crazy ideas and actually make them happen excites me.”

Quezada also is the executive sponsor for HPE’s Hispanic employee resource group (ERG), known as JUNTOS, and sits on the diversity, equity, and inclusion board with the company’s senior leaders. Outside work, he cofounded the UNIDOS ERG Collaborative, a platform for Latino ERG leaders to amplify their work and to network. Through those efforts, he coaches and mentors individuals across his company, in local communities, and across the world.



By Carlos Quezada

My life’s goal is to never forget my roots and always strive to motivate, educate, and make a positive difference. That’s why I founded the UNIDOS ERG Collaborative with the goal of creating a free-access community of Hispanic ERG leaders. Our aim is to share best practices and amplify the impact we can all have in our companies and communities.

Furthermore, I am actively involved in driving increased Hispanic representation in the tech industry within my local community. One of my most cherished programs is the annual Latina Emprendedora program, organized in partnership with the Yacanex Community Organization. This initiative focuses on teaching Latinas how to start and grow their own businesses—entirely in Spanish and without any cost. Over the past six years, this program has served over four hundred women.

“One of the roles of the ERG is to go out and attract and retain people in our community, so we hold workshops for early career and college kids to get them to consider a career in tech,” he says. “We get them to recognize you don’t have to be an engineer to work in tech. There are plenty of roles, and me and my team are an example of that.”

The VP continues, “A lot of the characteristics Hispanics bring to the table lend themselves to this industry of customer success and customer experience. Latinos have a service mindset [with] a lot of charisma coupled with the willingness to generally want to help others. It’s these virtues to make them very successful in a customer facing kind of career.”

Young professionals aspiring to succeed in their careers should stay tuned for Quezada’s forthcoming book. But, until then, they should take this simple advice: don’t do it alone.

“I’m a big believer in the law of attraction,” he says. “Surround yourself with people that will help you grow and expand your mindset. These people will help you get to where you want to be. Go to industry events and nonprofit award banquets to network. When you share your goals with people, they will want to help. If you speak it, you will be it.”

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Winni Wintermeyer

Design + Digital Illustrations
Arturo Magallanes

web development
Jose Reinaldo Montoya